Have you noticed that many companies and SMEs are taking on challenges? Doing challenges is a great way to help prospects learn and build skills quickly, see results, and ultimately become loyal and engaged customers.
This article explains what challenges are, how they work, and why you should take them for your business.
Let’s start with some examples.
Canva gamifies tutorials and calls them challenges. These challenges are very simple tutorials that don’t take too long and build your skills to get the most out of Canva.
Many coaches and consultants also run assignments to train prospects and prepare them for greater success in their coaching and training programs.
Simply put, challenges are a fun and gamified way to engage, train, educate, and prepare your community as a customer.
BizSugar Launches Challenge to Help Small Businesses Grow
Starting this month, BizSugar is adding challenges for small business owners. Every month you will find new challenges to help you build and grow your business.start their first dose here.
The first challenge is about the QR code. During the pandemic, QR codes were ubiquitous for easy hands-free access to websites and videos.
Future challenges include topics that BizSugar masterminds say they want to learn, according to a recent BizSugar survey.
You may have seen these challenges on the web or in the communities you participate in and wondered if they could help your business.
Why you should start adding challenges to your business
Challenges can help you grow your business in these 10 important ways.
1. Teach prospects new skills
Adding challenges to your marketing strategy is a great way to teach your customers (and prospects) new skills. They offer an easy, guided approach to learning and typically provide a community to share what you’ve learned and get help from like-minded individuals if you get stuck.
By teaching your prospects and customers new skills, you can make them better and smarter consumers and build credibility with your company.
2. Sharpen your existing skills.
Challenges help the community sharpen existing skills. This is especially useful for businesses that want to pre-qualify prospects and turn them into loyal customers.
The challenges you choose to post will help your customers and prospects do their job better and thus upgrade their requirements from your business.
3. Identify skill gaps.
There is an old saying: You don’t know what you don’t know. Challenges provide a way to identify where your community’s skill sets are weak.
This is great for your business because your community can clearly see the value you provide.
3. They establish your expertise and build your credibility.
When you run a challenge for the community, you have the opportunity to bring your expertise and everything you need to do a great job.
Letting the community try out the challenge will give you a better understanding of everything from basic design to creating a marketing plan. Whatever your business, challenges give your customers the opportunity to ask questions so you can showcase your expertise to answer their questions.
4. Enable cross-selling to customers.
Your customers may not be aware of all the different products and services you offer. Challenges are a great way to introduce prospects and customers to all the different ways to solve a problem.
5. They make connections in your industry.
Challenges attract participants with specific skill sets and, in some cases, interests in specific industries. Build your network with interactions with others working on challenges related to your niche.
For example, someone working on a marketing plan or a social media calendar challenge could be a perfect future partner, or a future client. Take the time to learn more about others working on challenges relevant to your industry skill set.
6. Build a community.
One of the best things about challenges is that they help build community. By participating in a challenge, you are interacting with other users with similar interests and skills. This helps a potential business build relationships with her partners and customers.
Additionally, many challenges offer community forums where participants can interact.
7. Create compelling content.
If your company has a virtual employee Facebook page, group, or internal community, you want people to engage and talk with each other. Running challenges is a great way for people in your community to talk to each other and take action.
Either way, building challenges into your company’s strategy is a great way to build community inside and outside your company.
8. Train prospective customers.
Running challenges on your business website and social channels is a great lead generation strategy. You can attract potential customers and users who can get samples of your product or service. And use it to actually qualify yourself to be a good customer.
9. Generate leads.
Publishing a challenge can attract new prospects and leads to your business. Again, challenges are a great way to give potential new customers a free sample or a taste of what your business has to offer.
10. Add fun to your business and marketing.
Let’s face it. Everyone needs a little more fun in life. And what’s not to like when you can combine fun with engagement, learning and growing your business?
If you’re looking for a way to revitalize your business, or a way to add a little fun and engagement to your marketing efforts, join the BizSugar Challenge! , you can also build a community and connect with your peers. After completing the BizSugar Challenge, why not start your own business?
Start your first BizSugar Challenge today
Don’t wait to strengthen your small business skills.Take his first BizSugar Challenge today! Use the link or scan the QR code below to go to the challenge page.
First image: Depositphotos.com
