Marketing Podcast by Charles Conn In this episode of the Duct Tape Marketing Podcast, we interview Charles Conn. He is co-founder of Monograph Capital, a life sciences venture in London and San Francisco, and was previously CEO of Rhodes Trust in Oxford. He is the president of Patagonia and a member of the European Council for Conservation of Nature. He was the founder of his Ticketmaster-Citysearch and a partner at McKinsey & Company. Charles is co-author of the best-selling books Bulletproof Problem Solving: The One Skill That Changes Everything and The Imperfectionists: Strategic Mindsets for Uncertain Times. Important points: Imperfection…
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For more than 20 years, Tracey Gordon has been a pillar of change for Philadelphia voters. In a modest neighborhood in southwestern Philadelphia, her organizing and legislative successes as a bloc captain and commissioner saw her transform from a position of local grassroots leader and advocate to an established citywide inspired to become an activist. Currently, she works at Philadelphia’s First African American Wills Registry. Her tireless efforts have resulted in electoral protection legislation, neighborhood cleanups across the city, advocacy for seniors and young people, increased property value, and protection. Continuing to selflessly serve voters, we are implementing comprehensive probate…
Starting a new business venture can be an exciting yet challenging experience. Whether you’re a seasoned entrepreneur or a first-time startup founder, a successful startup requires careful planning and execution. This article explores some strategies for launching a successful startup on track. 1. Define your vision and goals The first step to a successful startup is defining your vision and goals. What problem does your startup solve? What is its unique value proposition? What are your long-term goals for your business? can provide a roadmap for the growth of 2. Conducting market research Before launching a startup, it is important…
Marketing Podcast with Rob Levin In this episode of the Duct Tape Marketing Podcast, we interview Rob Levin. He co-founded Work Better Now in 2018 and is currently its chairman. He is also a managing member of Oasis Strategy Group and he is CEO of RSL Media. Previously, he was the founder and publisher of The New York Enterprise Report, a media company serving small businesses. Rob started his career as his CPA for the ‘Big 6’ and has held senior positions at multiple entrepreneurial firms. Important points: Today, it’s easier to recruit talent from anywhere in the world, allowing…
Building consumer trust in your product is one of the hardest parts of building an e-commerce brand. The internet is flooded with products for sale, but it’s a mixed bag, to say the least. E-commerce sites range from great products with great service, to poor quality and misleading products, to outright scams. New brands should be aware that many customers have been burned before and are naturally suspicious when shopping at a new site. There is no benefit to take and talk to a real person. Instead, you need to find ways to build trust through your online presence alone.…
As a small business owner, it can sometimes feel like swimming in a small pond surrounded by big fish. But don’t let that discourage you. With the right strategy and mindset, you can thrive in a small pond and even beat your bigger competitors. Here are some tips for doing this: 1. Focus on your niche One of the benefits of being a small business is the ability to specialize in a particular niche or market segment. By focusing on specific areas, we can customize our products and services to meet the unique needs of our customers. This gives you…
It takes a lot of time to earn customer loyalty, but not much time to lose it. Business success depends on a company’s ability to retain customers for how long. This means that a company’s products, services, or brand are satisfied enough to keep customers, and that customers remain loyal to them rather than being attracted to competitors. It is the gateway through which companies retain their customers for the long term. There are many actions companies can take to retain their customers. This is important because it shows the value you are providing to your customers. Good retention keeps…
Videos are popular right now, and I know many small business owners want to jump in. Let’s tackle “where” today. One of the questions I get these days is whether small businesses should use Instagram Reels or TikTok. There is no easy answer to this question. So, in this article, I will share everything I can to help you make an informed decision. Instagram Reels vs TikTok – Let’s Go! What are Instagram reels? Instagram reel is a dynamic and engaging feature of popular social media platform Instagram. Introduced in August 2020, Reels has proved popular with users and has…
Marketing is a daunting task for small business owners. With so many strategies out there, it can be hard to decide which one is best for your company. But have you ever thought about the benefits of ghostwriting? Hiring a professional writer to create content on your behalf Ghostwriting can be a game-changer in your small business marketing efforts. It can also increase brand awareness. But where can you find a reliable ghostwriting agency? There are many content writing agencies out there, but they are not all created equal. You want to find a team of seasoned writers with a…
The SEO landscape changes almost every year, and as we move further into 2023, business owners should start planning their SEO strategy for the coming year. Keeping an eye on the latest SEO trends is essential if you’re looking to enhance your ecommerce website and stay ahead of the curve. Here are 5 of the most effective SEO tips to help your ecommerce business succeed. 6 SEO Tips for Your Ecommerce Business in 2023 1. Implement schema markup If your e-commerce business doesn’t use schema markup, you’re missing out on an opportunity to improve your search rankings. Simply put, schema…