Marketing Podcast with Rob Levin
In this episode of the Duct Tape Marketing Podcast, we interview Rob Levin. He co-founded Work Better Now in 2018 and is currently its chairman. He is also a managing member of Oasis Strategy Group and he is CEO of RSL Media. Previously, he was the founder and publisher of The New York Enterprise Report, a media company serving small businesses. Rob started his career as his CPA for the ‘Big 6’ and has held senior positions at multiple entrepreneurial firms.
Important points:
Today, it’s easier to recruit talent from anywhere in the world, allowing businesses to tap into the incredible remote talent that exists around the world. Work Better Now is a virtual assistant company that provides remote professionals from Latin America for small businesses based in the United States and Canada. Rob emphasizes that having an assistant is important for every business his owner. This allows you to focus on strategy and high-level work rather than administrative work. Additionally, virtual assistants can provide an amazing return on investment for your company by saving time and money by allowing business owners to delegate tasks they don’t like or are not good at.
Questions I ask Rob Levin:
- [02:39] Talk about Work Better Now. What is it, what does it do and what is its unique place in the market.
- [04:56] In the marketing realm, many business owners are unable to focus on the strategic work of marketing. Because you might be doing other things that you probably shouldn’t be doing and delegated to others.
- [09:46] Do you see differences in work ethics and culture that exist in Latin America that might not exist anywhere else?
- [12:51] The idea of exploitation can come to mind when talking about hiring offshore or from another country. Can you describe what you actually saw as an opportunity instead of exploiting it?
- [14:55] Those who successfully got involved and really embraced this idea of executive assistants have freed up 20 hours a week. Is there anything they’ve done or needed best practices or mindsets?
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