Cracking the Code of Data-Driven Marketing

Marketing Podcast with Christina Inge

In this episode of the Duct Tape Marketing podcast, we interview Christina Inge. She brings her 20 years of experience leading digital strategies and managing complex marketing technology projects. She specializes in defining effective and efficient digital strategies for organizations that use modern channels to drive results. She is the founder of her Sleek Marketing, which offers hands-on education in digital marketing in the Boston area.

her book Marketing metrics: Leverage analytics and data to optimize your marketing strategyis a practical guide to crafting efficient, future-oriented marketing strategies that leverage data-driven techniques that can develop stronger brands and products.

Important points:

Strategy is essential to managing a business today, and data-driven strategy is one of the trending techniques driving business growth. Christina talks about the importance of collecting, analyzing and leveraging data while also experimenting with trends and markets to gain a competitive advantage. The data you need to focus on should be related to ROI, unique her KPIs, consumer perceptions, and branding and overall health of the company. She emphasizes her idea of ​​doing more than just collecting data. Be smart about the data you collect.

Questions I ask Christina Inge:

• [01:50] If you’re talking to someone about this data-driven strategy idea and they’re not really working on a strategic framework, how can you fill that gap?
• [05:03] Today, there is so much that can be measured and so much data to analyze. So how do we get to the point?
• [08:40] Are there any best practices for assigning, inferring, or splitting attribution across channels?
• [10:51] How can we get smarter and bring empathy back to data?
• [15:24] What role do consultants play in bringing data more to the fore for customers?
• [17:45] When it comes to privacy changes, it’s not easy to get some of the data we used to get. What do you think businesses need to do?
• [21:35] What are you telling people about GA4 today?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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