Effective Ways To Differentiate And Scale Your Business

Marketing Podcast with Debbie Howard

In this episode of the Duct Tape Marketing Podcast, we interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART. Senior Living SMART is a full-service marketing agency dedicated to the senior housing and care industry. Debbie has also been a proud member of the DTM network for the past three years.

Important points:

A major challenge facing many companies is trying to find ways to differentiate and scale. It starts with having proven processes and systems that work. In this episode, Debbie Howard shares how licensing Duct Her Tape Her marketing system gave her business the runway and framework to grow, scale, and thrive in the industry. I’m here.

Questions I ask Debbie Howard:

• [1:31] How did you get to where you are now?
• [3:36] As anyone with aging parents will surely tell you, senior living is truly an emotional purchase. How does that sort of thing affect your thinking from a marketing perspective?
• [5:34] Do you think the industry you belong to needs to be modern in some way? Did you also notice that it is an important part of what you must do?
• [7:17] What was the hardest part of growing up for you?
• [10:20] Now that you’ve grown your business, what do you find most rewarding?
• [11:24] What are the pros and cons of working in one very narrow niche?
• [15:30] What do you think is the reason for your organization’s growth?
• [17:13] Are there any trends you’ve spotted in the last year or two that you’ve taken advantage of?
• [21:01] Where would you like to go to for personal development and business development?
• [22:35] Where can people connect with you and learn more about your work?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for business professionals seeking the best education and inspiration on how to grow their business.