Exploring The Art Of Messaging

Marketing Podcast by Henry Adaso

In this episode of the Duct Tape Marketing Podcast, we interview Henry Adaso. Henry Adaso is an award-winning marketing leader with over 15 years of experience. A former music journalist, he is a natural storyteller and innovative marketer. He is currently Head of Marketing for CEMEX USA and is the author of three of his books, including his latest. The Art of Messaging: 7 Principles of Noteworthy Messages (How to Stand Out in a Busy World): a A practical guide to help marketers and entrepreneurs clarify their message and engage their audience.

Important points:

Messaging is a strategic element of marketing and can be elevated to the level of an art. To craft an effective message, a company must understand the essence of its product, service or brand and what sets it apart from others in the industry. Focus on the customer, not the company, and show how your product or service can change and help them through storytelling that connects with them.

Questions I ask Henry Adaso:

• [01:40] What was your entrepreneurial journey like that got you this far?
• [02:43] Why did you decide to call it the art of message?
• [03:54] Like “Where’s your message?” Where do you send someone in the first place? See, something that really makes a difference?
• [05:33] How important is it to understand the problem you’re trying to solve for your customer?
• [07:15] How do you turn something sexy that people don’t think it is? Let’s take cement as an example.
• [09:29] Well, there’s a framework called BEST. Could you please explain?
• [13:50] How do you know you’ve succeeded with your ideal client when you’re trying to influence them?
• [15:15] How important is it for your organization to have a central or core message?
• [16:54] There are several exercises that business owners and organizations can use.can you explain messaging tower?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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