Finding Your Voice And Using It To Make Ridiculously Good Content

Marketing Podcast by Ann Handley

In this episode of the Duct Tape Marketing Podcast, we interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses around the world break out of the marketing mediocrity and produce tangible results. Her work has been published in The Entrepreneur, The Wall Street Journal, NPR, Chicago Her Public Her Radio, and The Financial Times. She is a Principal of her MarketingProfs and Everyone’s Writing: The New and Improved Go-To Guide to Creating Incredibly Good Content, 2nd Edition.

Questions I ask Anne Handley:

• [2:30] Why did you feel called to write an updated version of your book?
• [6:26] What has changed most in terms of content in the eight years since the first book was released?
• [13:33] How do people find their voice and how do they use it successfully?
• [17:56] Isn’t it an exaggeration to say that the voice of the customer is always the best direction when trying to decide which direction to take?
• [19:30] Who is your twin writer or someone with a similar style to you?
• [24:38] What does EB White think of your advice?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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