Grow Your Business Faster Through Experimentation

Marketing Podcast by Andrew Warden

In this episode of the Duct Tape Marketing Podcast, we interview Andrew Warden. Andrew CMO of Semrush – an oAn online visibility management SaaS platform used by millions of marketers worldwide, including this one.

Important points:

A key component of growth is experimentation. Experimentation is the engine that drives innovation. By empowering companies to rapidly implement and test ideas, they can quickly learn and define failures and successes and pivot accordingly. In this episode, we talk to Andrew Warden, his CMO at Semrush, about leading a mature organization and how experimentation can help you grow as an organization.

Questions I ask Andrew Warden:

• [1:40] Setting the Record Straight on How to Pronounce “Semrush”
• [2:44] What made you ready to take on this job at Semrush, a very mature organization?
• [4:52] As a CMO, given your organization’s DNA and all these acronyms, can you resist beefing up your SEO?
• [6:38] I want to talk a little bit more about your experimental process, do you have a process where you throw these 10 things out there and say this is how you measure them?
• [11:41] Today, Semrush offers many solutions beyond SEO tools. What has been the hard part in redefining how people view your company?
• [14:08] As a mature organization, how do you balance the need for branding with the need to acquire more users?
• [17:16] Are there some metrics you rely on?
• [19:43] So, assuming you’re talking to a group of CMOs in your audience just today, someone said, “What do you think is the biggest challenge for most CMOs today?” what is your answer
• [22:44] Where can people learn more?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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