How Decisions Define Our Business Destiny

Marketing Podcast with Steve McKee

In this episode of the Duct Tape Marketing Podcast, we interview Steve McKee. He is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm ranked on the Inc. 500 list of America’s fastest growing private companies in its first year of eligibility. , a two-time winner of the prestigious Effie Award for marketing effectiveness. American Marketing Association.

Steve’s new book TURNS: Where Business Is Win and Lost delves into the physical, historical and metaphorical nature of turns to help you make better decisions.

Important points:

Every decision made in business is a turn that can affect the trajectory of an organization. Whether it’s a big decision or a small one, it can change the direction of our business and it’s important to look back at past turns/decisions and learn from them. It emphasizes that accepting and accepting is essential to business success and that learning to navigate the turns can provide a competitive advantage. Finally, to make better decisions in the future , it is important to be adaptable and learn from hindsight.

Questions I ask Steve McKee:

• [01:36] What is Business Turn?
• [02:15] What is the typical work day for entrepreneurs?
• [03:25] How do we perceive the matters to be decided?
• [04:27] What role does hindsight play in analysis?
• [05:39] To what extent does business mentality prevent intuition and opportunity from arising?
• [11:35] How does the ‘fork in the road’ metaphor work for your business and how does it work as a turn?
• [12:58] You mentioned eight principles, but could you please explain what they are and, most importantly, how to apply them?
• [17:07] What role does regret play in understanding turns?
• [19:41] What’s the best turn you’ve ever made?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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