John Acardi started crave box From his apartment in 2014. At the time, he had just dropped out of his doctoral program at Georgetown University, had no savings, no investors, and no business experience.
Accardi said the decision to start CRAVEBOX was risky and the odds of success were low. “At the time, I was so excited about starting my own business that I didn’t realize all the risks. I just wanted to have the freedom to work on my to-do list.”
For the first three years, CRAVEBOX operated out of John’s apartment and was unprofitable. John was persistent, and he had a gut feeling that he was making progress and that his success was just around the corner.
John says: He got to the point where he told himself to keep trying forever. I was on the bill paying side giving guitar lessons and decided to work until CRAVEBOX was a success or I was old. This long-term thinking paid off as CRAVEBOX certainly started to grow. John learned how to optimize his Amazon listings, and CRAVEBOX moved to larger and larger warehouse spaces and added staff.
Today, CRAVEBOX operates out of 60,000 square feet of warehouse space in North Wales, Pennsylvania, with an excellent staff. “I never thought CRAVEBOX would be so successful. It’s been an incredible journey,” he says.
To become Amazon’s best-selling brand, John focused first on creating great images. “I realized early on that the main image of your item on Amazon is the most important part of listing. So I learned photography and most importantly photoshop to capture and edit great images. ” CRAVEBOX’s products are now available with the highest quality images in this category, giving them an edge over their competitors.
Accardi also focused on price. John says: Either the product should be better or the price should be lowered. This determines your rank and visibility on Amazon. The key to delivering great value is, of course, efficient business and operations.
Finally, to make CRAVEBOX the best-selling Amazon brand, Accardi focused on reviews. “Amazon customers are tough, and the only way to build sustainable products and brands is to sell quality products that naturally attract high review averages. If we can offer a better product, we can get better reviews and be at the top of our category.”
John is excited to continue growing CRAVEBOX. He is especially excited about holiday products such as Halloween, Christmas, and Valentine’s Day. EasterHe’s also excited about the new CRAVEBOX product they’re introducing. for example: CRAVEBOX KidsCRAVEBOX 110count, and CRAVEBOX cookies + crackers.
