Starting a podcast may seem like a great way to market your business and add value to your customers’ lives, but it only works if they listen. What are your best tips for creating a podcast your customers want to listen to on a regular basis and why?
These answers are provided by the Young Entrepreneur Council (YEC), an invitation-only organization of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue and create tens of thousands of jobs each year.Click here for details yec.co.
1. Replace fluff with real value
Make it relevant. Reduces fuzz and increases value. People don’t want to hear the chatter between host and guest during the intro. They want meat and potatoes. What will they learn from listening to your episode? Ditch the long intros, on-air catch-ups, and dating histories and instead offer real value to your listeners.
2. Share how you solved the problem
Each new podcast episode comes up with a unique case study and customer problem that the brand has solved. Customers want to see how their problems are resolved. If your podcast offers a solution, they will be glued to your podcast and eventually hire you for your solution. Tell your customers what to expect.
3. Answer real customer questions
One way to make sure your audience is listening is to ask them questions that you can answer in your podcast. This is about showing your audience that you are not just creating content that interests them, but that you are invested in their opinion and willing to provide real solutions to their problems. will also be
– Blair Williams, member press
4. Interview with stakeholders
Interview people who have information that your audience will appreciate. This makes your podcast more interesting and you can also take advantage of guest following. You may not get a world-famous guest at the start but have a moderate following which helps drive promotion You can find an expert.
5. Make sure your ideas are fresh
A trend I’ve observed with podcast listeners is that they’re looking for fresh and to-the-point ideas. This should not be another blog or e-book. Be creative and unique in your stream. Podcasts are an ideal way to share unique insights and perspectives on a topic. So try to give your own interpretation of things. Create a podcast title that resonates with your audience and weave a theme into every episode.
– tonica blues, Lead Nicely Co., Ltd.
6. Stay true to your identity
The best way to create a podcast that your customers want to listen to on a regular basis is to stay true to your podcast’s identity. If you try to be yourself or try to please everyone, you end up with a podcast without a clear purpose or audience. Stay true to your brand and focus on delivering value to your listeners.
– Abhijit Kardate, Astra WordPress Theme
7. Make it interactive
In my experience, the best podcasts are interactive. We want to host our podcast live so that our visitors can engage with us and share their thoughts in the comments section. Once posted, encourage new comments and practice social listening so you can talk to listeners who have an opinion about the show.
– John Brackett, Smash Balloon LLC
8. Discuss topics your customers care about
The key to getting people to listen to your podcast is to talk about what’s important to your target audience. When planning your brand’s podcast, look at Google Analytics data, feedback forms, and buyer personas to learn more about your audience’s goals and pain points. Users interested in the topics we discuss each week are much more likely to listen.
– Chris Kristoff, monster insight
9. Plan content around news and trends
Plan podcasts based on news cycles and trends, and spin those topics to your audience’s interests. Keeping abreast of current trends in the industry is not a big deal. Becoming a thought leader is the end result of this strategy. Optimize your podcast for her SEO too. Podcasts are not only great for creating exposure and brand loyalty, they are also great for web rankings.
