How To Maximize The Power Of Newsletters

Marketing Podcast with Russell Henebery

In this episode of the Duct Tape Marketing Podcast, we interview Russell Henebery.he meRenowned digital marketing expert, digital marketing consultant, speaker, and co-author digital marketing for beginners.

He is the founder of theCLIKK, an e-mail newsletter on digital marketing. Russ also consults and trains corporate employees through the Digital Advisor program.

Important points:

Newsletters have made a comeback by combining email marketing with content marketing and direct response promotions. By building trust, educating and entertaining, newsletters have the power to nurture subscribers and connect with them by creating engaging content and effective calls to action. It’s important to have a voice to attract and retain subscribers according to the niche of your business, and not rely entirely on AI to generate and keep your content human.

Questions to ask Russell Henneberry:

• [01:52] How have newsletters evolved? What do you think is going on in this universe in general?
• [03:40] There are now a variety of newsletters, including LinkedIn and inside paywalls. Do you think these are long-lasting approaches, or do you think the classic newsletter approach still works today?
• [04:53] Getting subscribers is important, but keeping them because they are worth reading is another. What is your editorial strategy?
• [07:00] How do you differentiate your content based on who is in a potential buying situation?
• [09:42] Was there a point where you decided to use newsletters as part of your business model, or did you start with newsletters as a regular standard digital marketing tactic?
• [11:10] What are the ways to monetize the newsletter?
• [14:58] What are some indicators that things are being done right?
• [17:02] What approach would you recommend to someone to create a list?
• [20:20] Do you feel that your relationship with readers makes a difference as an advertiser?
• [21:34] How has AI impacted content creation?

do you like this show? Click above to please review about iTunes, please!

This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

HubSpot Podcast Network is audio information for business professionals looking for the best education and inspiration on how to grow their business.