How To Scale Your B2B Marketing Strategy

Marketing Podcast by Louis Gudema

In this episode of the Duct Tape Marketing Podcast, we interview Louis Gudema. Louis is the Deputy CMO of a B2B company and a startup mentor at MIT. Previously, he worked in marketing, where he founded and grew an agency, which he pivoted to a SaaS company, growing into one of the top 3-4 companies in the domestic market before exiting successfully. I was.first edition of bullseye marketing was named one of the best marketing plan books of all time by the Book Authority. He also has a side job as a ghostwriter for business and marketing books.

His next book is the second edition of. bullseye marketing There he teaches how to develop, launch and scale successful marketing strategies for B2B companies.

Important points:

This second edition bullseye marketing Focusing exclusively on B2B marketing, it highlights examples of how creativity can be implemented into your B2B marketing strategy. Lewis emphasizes the importance of the third stage of his marketing approach to Bullseye. This is about increasing mental availability, increasing brand awareness, putting the customer first, and making short-term marketing more effective.

Questions I ask Luis Gudema:

• [02:11] Why did you write the second edition? What did you need? what’s new?
• [07:37] You talk a lot about conversion rate optimization, so please give us a little bit of your thoughts on what you see when people start focusing on it.
• [09:24] What are the important things like channel differences, or approaches to B2B marketers as opposed to B2C marketers?
• [12:44] When it comes to brand marketing, how do you invest if you can’t really measure it?
• [18:45] What are your thoughts on AI in marketing these days?
• [21:53] You’re the author of the wonderful book Bullseye Marketing, but I assume you’re writing with or for others as a ghost writer. Could you talk about that decision?

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