How To Write A Business Book That Matters

Marketing Podcast with Josh Vernoff

In this episode of the Duct Tape Marketing Podcast, we interview Josh Vernoff. he Best-selling author or ghostwriter of 8 business books and has contributed to 50 book projects that have brought authors over $20 million.Josh Formerly Senior Vice President of Idea Development at Forrester, he spent 20 years doing technology and business analysis.

his latest book Making a Better Business Book: How to Plan, Write, and Promote a Book That Matters is A guide for authors who want to make an impact in their business writing. Josh will hone your ideas, choose your publishing model, and teach you how to research, write, publish, and promote your book.

Important points:

A good business book should have a unique idea to solve a specific problem for its target audience, and incorporate a real story and a narrative structure that engages the reader. You should follow the natural flow of presenting a problem, offering a solution, and then detailing that solution with a case study to support your idea. Both big idea books and how-to books can help solve problems, so it’s important for authors to understand the continuum between the two.

The promotion plan for the book is very important and authors should never assume that people will find their book without proper promotion and building a platform. Josh shares his five-step process called “PQRST” which includes: P.argue, answer Q.question, R.each target audience, S.Continue reading to promote word of mouth, T.I am about to release a book.

Questions to ask Josh Vernoff:

• [01:59] What are the essential elements of a good business book?
• [02:49] Is it possible that business books contain stories similar to novels?
• [04:03] Some business books are terrible. what are they doing wrong?
• [04:59] There are two types of business documents. One stays in the big ideas category and the other is about perspective. Should we take different approaches to these two different kinds of books?
• [06:43] Can you describe the different types of authors?
• [08:59] Are publishers focused on ideas, or platforms, or do they need both?
• [11:16] The book has two approaches. One contains research and case studies, and his other is based on the author’s day-to-day knowledge and experience. what do you think of that
• [15:09] You have been a ghostwriter for several projects. Why do people with good ideas use ghostwriters?
• [16:01] Let’s talk about editors. In a business book, are they qualified to offer a lot of input and help flesh out ideas?
• [17:16] What role does the design of the inside pages, as well as the cover, play in the success of the book?
• [19:36] How important is it to have audio if you’re trying to write Japanese today?
• [20:54] Could you explain your promotion plan for this book?

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