Latest Marketing Advice from the BizSugar Mastermind Community

Your small business is on track after completing end-of-quarter tasks that include everything from reviewing data to managing inventory.

Chances are you have already created a website and started your social media outreach. But what happens next when it comes to marketing?

How can I reach out to new customers, respond to inquiries, and continue customer relationships throughout the year?

Here’s some advice from BizSugar Mastermind Community.

Good customer service is important

Creating and selling great products and services is only half the battle for a successful business. Providing consumers with excellent customer service is equally important.

Customer service is essential because it fosters customer loyalty and helps businesses recoup their customer acquisition costs, foster word-of-mouth marketing, and differentiate themselves from their competitors.

David Leonhardt advice:

“People do business with people they trust. All other marketing is useless once your reputation is ruined. Providing excellent customer service is the most basic and important way to build trust.” .

It leads to the best reviews online and fends off bad reviews.

The media mentions are also great. Everyone says the news is unreliable. They all do, anyway.

Ahmad Raza addition:

“While you’re at it, remember word of mouth is not a ‘marketing ploy’. It’s something that happens organically if you burn the midnight oil to create something truly great.” ”

personalization

If you don’t know who your customers are, you can’t give them what they want. Personalization gives you data-driven insights about your preferences and objectives to deliver customized experiences.

“People matter. It’s true that there are techniques and SEO methodologies that work to get the results you want (I’m not saying you shouldn’t use them)… At the end of the day, people are other people. I crave a connection with, and that’s what really matters.

Trust is built not by human-to-human automation, but by human relationships. Make sure there is a sufficient amount of the human element built into whatever you do. Then even marketing is statistically more likely to succeed. ” Deborah Anderson.

Focus on multichannel outreach

In this digitized world, the way we sell is changing dramatically. Thanks to the internet, multichannel outreach is an option that allows you to reach out to your customers through many channels, including websites, emails, phone calls, and social media.

Not only does this increase customer touchpoints, it also helps build customer loyalty until they discover your business and become loyal customers.

Sue Ann Babuds stress:

“Bringing the community home is a priority in 2023, whether digital or meta. Interaction, and ultimately, means directing people to your website.Conversion.

The hot ticket remains to take an omnichannel approach (whether your channel is new or old) and use customized mixed media, social digital tactics, and technology in tandem.

Think selectively and strive for an edge on the core platform. But invite people into your world to engage with you further. ”

Email marketing will never go away

Despite being over 30 years old, email marketing is still a powerful marketing tool. Users have more control over the information delivered using email marketing. With it, you can interact with your focused audience with highly customized content.

Tajia Chapman say:

“Email marketing still offers the best ROI for companies in any industry. Run tests to make sure you’re focusing on the right buyers.

1. Conduct QA testing on the current ESP.
2. A subject line that grabs attention.
3. Personalized offers with segmented listings.
4. Abandoned cart automation with limited trial period.
5. Personal outreach from dedicated staff for immediate support.

Buyers are exposed to hundreds of marketing promotions every day. Make high-quality copies stand out in your inbox. ”

in the meantime Eric Emanueli We provide this checklist:

1. Start with a strong mailing list. This is the foundation of marketing success.
2. Make sure your website is optimized for search engines and looks great on mobile devices.
3. Use social media to create a strong online presence and connect with potential customers.
4. Keep your message clear, concise, and on-brand across all communication channels.
5. Split test your marketing campaigns to determine what works best (and what doesn’t) for your business.

Localization is powerful

Content localization helps your company reach where more people live and work. Localization helps your customers have a positive user experience and build trust in your brand.

according to Ben Amdi:

“Thanks to AI, your chances of gaining topical authority have never been greater. Boost your author page… add your credentials! Localized content!

Get scrapped and start finding information from PDFs, government websites, laws, and more.

If you are in the food industry, start quoting regulations and add some context before and after. Construction is the same. SIMPLE USER INTERFACE = GREAT UX! RECOGNITION, NOT RECOGNITION. Keep things simple. “

Harness the power of SEO

Search engine optimization (SEO) is an essential strategy for any business with an online presence. A user tends to visit the site that appears first in his search results, while sites that appear on the second, third, or other page receive much less traffic.

Small businesses don’t have to give up ranking on the first page of search engine results. With proper planning, you can beat the competition and improve your reputation.

Now let’s look at the benefits of SEO for small businesses.

“Finding my niche in dentistry has made a huge difference. Dentists are all talking to each other about SEO and marketing results.

They have magazines, podcasts, and online articles that I write that are easily featured on dental forums and Facebook groups when someone vouches for you.

Dental SEO is a really rewarding business for me.”~ Justin Morgan, Dental Marketing Guy