Redefining Success In Sales With The Unsold Mindset

Marketing Podcast with Garrett Brown and Colin Cogging

In this episode of the Duct Tape Marketing Podcast, we interview Garrett Brown and Colin Coggins.they are meFull-time sales leader, practitioner, and Professor of Entrepreneurship at the University of Southern California’s Marshall School of Business. They are also investors, startup advisors, and co-founders of Agency18, a company that helps mission-driven companies adopt the UnSold Mindset.

their new best-selling book The Leftover Mindset: Redefining What It Means to Sell We challenge common misconceptions about selling and explore different approaches to selling and life.

Important points:

To be successful in sales, it’s important to go outside the box and do things your own way, rather than being stuck in a preconceived mold. Great salespeople are often the exact opposite of what people expect them to be. Challenging society’s expectations and following predefined roles and behaviors doesn’t sell. They prioritize their own credibility, vulnerability, and curiosity. By cultivating genuine care for your customers, asking powerful questions, and showing empathy, you can establish meaningful connections with your customers. Plus, creating a culture that aligns passion with work helps your sales team thrive and achieve meaningful success.

Questions to ask Garrett and Colin:

• [02:06] In your words, what is an unsold mindset?
• [03:25] Aren’t you actually laying out ideas that everyone wants to sell?
• [06:00] How should you change yourself when selling? What super powers do you actually need to have?
• [08:24] To describe this idea as a technique would be counterintuitive. Isn’t that a bit difficult for humans?
• [17:54] Some people have no talent, talent, or empathy at all. Is it something someone can learn?
• [20:57] When talking about hiring, how do you look for people who have that talent naturally, whether they have a sales resume or not?
• [22:29] Is this as much a culture as it is a technique?

do you like this show? Click above to please review about iTunes, please!

This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

HubSpot Podcast Network is audio information for business professionals looking for the best education and inspiration on how to grow their business.