Rewiring Organizations For A Successful Digital Transformation

Marketing Podcast by Rodney Zemmel

In this episode of the Duct Tape Marketing Podcast, we interview Rodney Semmel.he He is a co-leader of McKinsey’s Digital Practice, a New York-based senior partner, and a member of McKinsey’s board of directors, the Shareholders’ Council. He leverages the power of data and analytics, digital culture and capabilities, and the latest core technologies to serve clients across industries on growth strategies, performance enhancement, and value creation.

he is the co-author of Rewired: McKinsey’s Guide to Competing in the Digital and AI Age. In this book, McKinsey shares the lessons learned to help companies navigate successful digital and AI transformations and create detailed “how-to” manuals.

Important points:

Digital transformation requires organizations to rewire processes and operations and leverage new technologies to achieve value. It’s important for organizations to take the lead in digital transformation as an ongoing effort, actively learning how to implement change to keep improving. Rodney emphasizes the importance of choosing the right areas for transformation that can deliver differentiated value, as well as the importance of upskilling and reskilling existing talent amid digital change.

Questions to ask Rodney Semmel:

• [01:48] How much collaboration, or perhaps battle, will it take to compose a book that effectively represents the brand itself, like McKinsey’s Guide?
• [03:20] Do you think this book is something you could take to a client and walk them through each section?
• [04:28] Why is the title of the book “Rewired”?
• [08:56] How do you even start working on a line-by-line audit of basically everything you do?
• [12:22] Do you look at the value provided by digital technology differently from creating customer value and revenue?
• [14:23] Are you advising companies that they may need to hire different or new talent for these digital changes?
• [16:32] Are there organizations that are far behind in this respect? rewiring?
• [17:50] Is there a correlation between industry leadership and degree of digitization?
• [19:02] Do you see people wasting so much time and money on AI just because it’s the trend of the moment?
• [20:07] How bad is this if you can’t access the data in your organization?

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