Marketing Podcast with Becky Robinson
In this episode of the Duct Tape Marketing Podcast, we interview Becky Robinson. she Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers and thought leaders.
In April 2022, Becky published her first book. Reach: Create the largest possible audience for your message, book, or cause. This book offers a structured approach to building a successful online presence that will make a big impact in any message. Becky shares a framework for developing followers based on his four promises: values, consistency, endurance and generosity.
Important points:
Building a successful online brand and thought leadership requires: four promises.The first is Attract and retain followers by providing value and establishing meaningful connections. Second is to be consistent of of content share and messaging To Build trust and a strong presence.
It may be tempting to pursue quick successes, but Longevity is the third promise, Ilong term commitment generate sustainable growth. It’s important to set realistic expectations and understand that building something meaningful takes time. Finally, bGenerous: If you have ideas, time and support Attract interest and involvement. Becky points it outBy freely sharing ideas and supporting others, your personal thought leadership growth.
Questions to ask Becky Robinson:
- [01:54] Based on the title of the book, building reach begins long before selling or marketing a new book, right?
- [02:35] Could you list what you mentioned as mandatory in your book?
- [05:48] Can someone please elaborate a bit on self-publishing as a more accessible and efficient option when writing a book?
- [09:20] Tell us a little bit about your creative journey arrival That led to a publishing deal.
- [13:16] In his book, he mentions four initiatives: values, consistency, longevity and generosity. Could you please explain each one?
- [17:53] Talking about longevity, how do you balance that when everyone wants instant results?
- [21:52] What does it have to do with goal setting?
More about Becky Robinson:
Details of the Agent Accreditation Intensive Training:
Take a marketing assessment:
do you like this show? Click above to please review about iTunes, please!
This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.
HubSpot Podcast Network is audio information for business professionals looking for the best education and inspiration on how to grow their business.
