Marketing Podcast with John Jantch
In this episode of the Duct Tape Marketing Podcast, where I’m doing a solo show, I’ll talk about seven common marketing mistakes business owners make and share some tips on how to avoid them.
Important points:
Businesses often make 7 fatal marketing mistakes. Lack of a clear vision, trying to please everyone, being like the competition, wasting marketing resources, competing on price alone, giving in to the idea of the week, lacking measurable success criteria. Overcoming these mistakes requires a focused marketing strategy aligned with business goals to create a roadmap for growth.
Topics I cover:
- [01:25] Here are seven deadly marketing mistakes.
- [02:32] Number 1: No vision of where the business is going.
- [03:47] Number two: Try to be everything to everyone.
- [05:54] Number 3: Be the same as your competitors.
- [08:49] Number 4: Waste of valuable marketing resources.
- [09:37] No. 5: Compete on price.
- [11:11] Number 6: Overwhelmed with ideas for the week.
- [13:16] 7: I have no way to measure my success.
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