The Definitive Guide To Instagram Marketing

Marketing Podcast with Jenn Herman

In this episode of the Duct Tape Marketing Podcast, we interview Jenn Herman.Jen is Social media consultant, speaker, and globally recognized Instagram expert. She is a popular international speaker providing tips, resources and training for organizations of all sizes that need to build a social media strategy. she is a co-author Instagram for Dummies 2.0 (2022) version.

Important points:

Instagram is a powerful tool for businesses of all sizes to connect with potential customers and promote their products. With over 2 billion people logging in each month, if you haven’t jumped on the bandwagon yet, now is the time! I’m talking about guidelines that should

Questions I ask Jen Harman:

• [1:21] Why did you feel the need for a new edition of the book?
• [2:26] Have you received any objections from people who say that using the phrase “for dummies” doesn’t feel very professional?
• [3:15] Where does Instagram fit in the pantheon of the social media hierarchy?
• [4:04] How do you compare and contrast TikTok and Instagram?
• [5:04] How would you advise using this edition of the book when talking to someone who understands the basics of Instagram?
• [5:53] What Post Format Should I Use on Instagram?
• [9:30] Why are people posting stories to feed posts more often than usual these days?
• [11:53] What’s the strategy behind the long posts that seem to be happening on Instagram today?
• [13:49] How should you think about the different stages of the customer journey when it comes to social media?
• [15:59] What tools are people using for social media?
• [17:40] Will the algorithm penalize me for using automated scheduling tools?
• [18:34] Can you talk about the need to balance production value between using a really high quality camera and shooting natively on your phone?
• [20:01] Do you really need to commit to a certain cadence of posting, or do you know you’ll lose people’s interest?
• [21:33] Where can people connect with you?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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