Marketing Podcast with Mark Scheckter
In this episode of the Duct Tape Marketing Podcast, we interview Mark Shekter.he Best-selling author, keynote speaker, and original thinker. He pioneered a new system of creative thinking that enables Fortune 500 client start-ups to build robust and sustainable enterprises, while reshaping corporate cultures for limitless innovation and growth. Pioneer.
In his new book: think 8: 8 Procedure until ignition your creative genius in business, career, & life, Mark shares proven ways to unlock creativity previously only available to Think8 clients around the world.
Important points:
When individuals focus on their purpose and passion, creative energy is released to achieve remarkable results in many areas of life. Creativity is not limited to artistic endeavours, it can also be applied in business settings.of think 8 The methodology has eight steps: Purpose, Message, Tone, Personality, Content, Structure, Style and Impact, which should be followed in order for the best results. Mark stresses that trust and transparency in consensus and collaboration among team members are critical to unlocking the true value of a company and making a meaningful impact.
Questions to ask Mark Scheckter:
- [01:42] Subtitle: Unleash your creative talents in business, career and life. So does this suggest that this is a framework that can be applied if you’re looking to advance your career, or if you want a better life than just growing your business?
- [03:51] We introduced the concept of drawing out the true value of a company. What does that mean?
- [05:19] Some might think of creative as nothing more than the art department responsible for branding and creating slogans and jingles. But you’re really applying a new way of thinking about the role of creativity, right?
- [07:27] Almost everything we do in business requires some element of creativity.
- [09:08] The first of eight steps is the purpose. It’s a very difficult step for people. Because they sit around the room and say, “What is our purpose?” Do you agree with these 8 words?
- [17:31] The fourth step is character And unify the core values and beliefs of the company. I think the challenge here is that maybe founders may have beliefs and values that don’t necessarily align with the rest of the company. how do you fix that?
- [21:10] So the following steps complete influence I find this interesting. Because you can’t achieve impact without the previous seven steps.
More about Mark Scheckter:
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