The Power Of Play In Business Culture

Marketing Podcast with Kristi Herold

In this episode of the Duct Tape Marketing Podcast, we interview Kristi Herold.she Founder and CEO of JAM, a multi-million dollar global business that has connected millions of people through play since its inception as one of the world’s largest adult recreational sports leagues.

Since the summer of 2020, the JAM team has produced and delivered over 3500 playful corporate events in over 30 countries. In 2022, it won the ‘Canada’s Most Admired Cultural Award’, was accredited as a ‘Best Company to Work For – Canada’, and was named a ‘Best Remote Startup to Work For’.

Christie is the author bestselling book It Pays to PLAY – How play improves business culturea resource for implementing play at work and improving enterprise productivity and culture.

Important points:

Finding ways to integrate fun and play in work is a powerful asset that benefits employees and the company itself. Laughter and playfulness bring teams together and help strengthen bonds and relationships between teams. This helps solve problems found in unhappy employees such as retention, engagement, physical and mental health issues, and lack of innovation and creativity. Implementing this strategy and activity in the workplace will increase employee productivity and enable them to work together as a team towards common company goals.

Questions I ask Christy Herold:

• [02:09] how does someone get a job?
• [03:44] Given that you’re pitching this idea to some corporate program executives, what do you see as the biggest benefits of incorporating this into your culture?
• [06:24] Some people in leadership positions may think that combining work and play into a serious company is a really silly idea. Are you still getting that pushback?
• [07:43] Do you feel uncomfortable with the idea of ​​playing at work because it could be seen as socially wrong?
• [08:53] Talking about mental health and working from home due to COVID, how big do you think the crisis we are dealing with at work is?
• [13:28] Technology is really moving our lives right now. How do you insert play into that conversation?
• [15:59] Can you give us some examples of incorporating play into platforms such as meetings and teams?
• [18:39] What kind of structure do you bring to someone who wants to make a big difference in their company’s culture?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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