The Power Of Scarcity

Marketing Podcast with Mindy Weinstein

In this episode of the Duct Tape Marketing Podcast, we interview Mindy Weinstein.Dr. Weinstein is a digital marketing leader and one of the world’s top women in the industry. She is the founder of a digital marketing company. market mind shift.

Questions I ask Dr. Mindy Weinstein:

• [1:11] This book is inspired by scarcity, can you demystify the idea?
• [3:18] How do you deal with the idea that influence is sometimes used in a negative way?
• [4:59] We are often more afraid of what we might lose than what we might gain.
• [8:05] What are examples of good and bad scarcity tactics?
• [13:03] As a consumer, is there a way to avoid the urge to experience FOMO?
• [15:17] Tired of scarcity strategies and risk damaging your brand?
• [16:52] How do you use rarity as a differentiator without turning off your true fans?
• [20:01] Where can people connect with you and get a copy of The Power of Scarcity?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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