The Proven Framework For Building A Thriving Community

Marketing Podcast with Liz Lathan

In this episode of the Duct Tape Marketing Podcast, we interview Liz Lathan.Liz is ACCommunity Design Strategist, Community Enablement Architect, Creator of Return on Emotion™.

Questions I ask Liz Lathan:

• [1:11] I read a recent LinkedIn post where you said that community-first companies are growing 30{ea2cba5bdf6fe62bbe85e24807814144a71e77d3ae7311fbc27a008558d1372c} faster than product-first companies, what is your definition of a community-first company?
• [6:53] Can you give me some examples of companies doing this successfully?
• [8:44] What are some more relevant examples or ways someone who is considered a more conservative business can approach this?
• [13:56] How do you get someone to understand what your strategy should be when building a community?
• [15:20] What elements ignite your community when you’re getting started?
• [16:06] How do you see people taking the concept of a literal ‘show’ and expanding it?
• [17:21] Talking about gatherings, people sometimes jump to big trade fairs and events, but gathering customers for lunch can be a really easy way to get together, right?
• [20:02] Can you talk a little bit more about the idea of ​​this sounding board and how it differs from an advisory board or an actual board?
• [21:22] Where can people learn more about your work and connect with you?

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