The Rise of AI in Advertising

Marketing Podcast with Mike Rhodes

In this episode of the Duct Tape Marketing Podcast, we interview Mike Rhodes. With over 20 years of experience in his digital marketing industry, he founded his award-winning Melbourne-based digital his agency WebSavvy in 2006 to help small businesses grow. He is a Google Premier Partner and he is one of the few Australian agencies participating in Google’s International Growth Program. Mike also runs his AgencySavvy, training hundreds of agency owners on how to “run” Google Ads more effectively and grow their agency.

co-authored The Ultimate Guide to Google Adsis now in its 6th edition and has sold over 130,000 copies, making it the world’s best-selling book on Google advertising.

Important points:

Digital marketing is in constant evolution and today it is imperative to implement new tools to keep up with market needs. AI is playing a big role in advertising, especially in creating messages and content. AI tools can generate a large number of ads and ideas to create first drafts of content for various platforms or to re-collect data.

Mike also emphasizes that analyzing your online advertising budget depends on your business’ marketing efficiency ratio, business goals, and margins. In addition, measuring the lifetime value of a new customer is essential to determine his ROI in online advertising, and as an ad spend he can invest in CRO to significantly improve performance. There is a nature.

Questions I ask Mike Rose:

• [02:17] What has been the biggest change in digital marketing in the last few years?
• [04:45] What do you see in the near future of using AI in advertising?
• [09:03] Where does programmatic advertising or geofencing fit in today?
• [10:37] Is geofencing right for my particular business?
• [11:56] Just where do you fit in the need for long-term versus short-term advertising?
• [17:28] How can I help people analyze how much money they should spend on online advertising?
• [20:15] How do you tie conversion rate optimization to advertising spend?
• [21:49] Do you have any advice for business owners regarding GA4? How did they react after using GA3 for a long time?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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