The Secret To Attracting Your Ideal, High-Ticket Clients

Marketing Podcast by Russ Ruffino

In this episode of the Duct Tape Marketing Podcast, we interview Russ Ruffino.Russ is the founder of client on demandis an Inc. 500 company that helps coaches, professionals and service providers attract the right clients at the right price every time.

Important points:

If you’re looking for serious advice on how to attract high-paying clients and don’t know where to start, Russ Ruffino, the mastermind behind Inc. 500 companies’ Clients on Demand, has joined us to give you the insight you need to reach out. We share exactly that (and safely) with our ideal clients at the right price. He shares expert tips that could change all the ways you do business.

Question to Russ Ruffino:

• [1:30] Could you tell us more about your story?
• [5:08] What are the common mistakes people in your industry (coaches, consultants, small agencies) make when they come to you?
• [7:32] What does it take to make people want to pay you twice as much?
• [12:08] What does it take to build trust?
• [14:43] Do you absolutely have to have a niche?
• [15:35] Let’s talk a little bit about your customer acquisition system. Do you have any ideas on how to approach selling high-ticket items right now?
• [19:36] For example, let’s say I’m a management consultant. Do you think this approach will work for people who are dealing with expensive one-on-one tickets and not necessarily in the traditional coaching industry?
• [21:55] Where can I learn more about the work you do and who you are?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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