The Winning Agency Formula For Steady Growth And Continuous Profit

Marketing Podcast by Marcel Petitpas

In this episode of the Duct Tape Marketing Podcast, we interview Marcel Petitpas.Marcel CEO and co-founder of Parakeeto. Parakeeto is a company dedicated to helping agencies measure and improve profitability by streamlining their operations and reporting systems.Marcel is In addition, with gold front part COO Speaker, podcast host and consultant specializing in optimizing agency profitability.

Important points:

The most profitable agencies have a winning formula that increases customer satisfaction and delivers steady growth and recurring profits. In this episode, Marcel Petitpas, his CEO and co-founder of Parakeeto, shares insights into what the winning formula looks like and how agencies can optimize their businesses for profitability. share.

Questions I ask Marcel Petipas:

• [1:49] What should be measured to optimize profitability?
• [4:14] When it comes to KPIs, how do you strike the right balance between having too much information and being too narrow to track?
• [6:40] Where can I find the Agency Profitability Toolkit and Checklist?
• [7:24] One of the most difficult things to measure is your internal staff working with different accounts. How do you distribute that kind of unit of labor where it should be expended?
• [11:03] What do you think is the most convenient way to make a claim?
• [16:00] Everyone in your organization needs to track their time. yes or no?
• [17:51] What challenges does white labeling add to pure optimization models?
• [20:05] Why not use some resource plans with white label partners?
• [20:52] How much responsibility do you think marketing agencies have to go deep inside an organization?
• [23:04] Where can people learn more about the work you do on behalf of Parakeeto and agencies?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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