Using Data, Experience, And Intuition To Drive Your Decisions

Marketing Podcast by Paul Magnone

In this episode of the Duct Tape Marketing Podcast, we interview Paul Magnone. Paul is Head of Global Strategic Alliances at Google, developing a growing ecosystem of partners that unlock next-generation business value through cloud and related technologies. He is also a co-author of — Decimal Decision Making: Balancing Intuition and Information.

Important points:

In the midst of streams of data and countless meetings, we often make decisions in haste, decisions taken slowly, and decisions we don’t make. Successful decision makers are passionate questioners. They combine critical thinking and open-mindedness by blending information, intuition, and experience. In this episode, Paul Magnone joins me on balancing intuition and information.

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Questions I ask Paul Magnon:

• [2:17] Is “Decisions Over Decimals” like paralysis by analysis?
• [3:48] Anyone able to do what you call Quantitative Intuition?
• [5:59] Could you unzip the “I Wish I Knew” (IWIK) framework?
• [10:19] You spend a lot of time on this idea of ​​working backwards and keeping purpose in mind, do you think it goes against people’s intuition?
• [12:39] How do you combat the bias of actually using numbers to validate what you already think, instead of pushing you away from what you think?
• [13:55] You spend a lot of time thinking that you would make better decisions based on how much time you spent framing the problem. Could you elaborate more on this idea?
• [16:07] If someone spends too much time making a decision, will it be difficult to undo it?
• [17:28] If you’re consulting someone and advising them on this process, would you say that one of the benefits of going through this or such a process is that it helps eliminate some of the risk? ?
• [19:03] Do you think this process takes practice or is it really something you should use as a framework?
• [20:27] Are you going so far as to say that quantitative intuition should almost be considered a culture?
• [21:02] Where can people connect with you and get your book?

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