What Employer Branding Is And How To Build It For Your Business

Marketing Podcast by James Ellis

In this episode of the Duct Tape Marketing Podcast, we interview James Ellis. James. James is the principal of Employer Brand Labs in Chicago and a born Employer Branding geek on a mission to create a million Employer Brand Thinkers. He is an author, keynote speaker, practitioner, and podcaster with extensive experience in multiple industries for nearly his decade.

Important points:

No matter the size of your company, you can take advantage of your employer’s brand. Not only will this make you a desirable location for top talent, but it can also yield significant business results such as lower hiring costs and faster search times! We share insights on what exactly it means and how you can make the most of it.

Questions I ask James Ellis:

• [1:20] What is employer branding and why is it important?
• [2:29] Are you saying that your primary marketing message about what a great team you have and how great people work there isn’t actually a bad customer appeal message?
• [4:46] How should you start thinking about building and communicating a positive employer brand?
• [7:38] Culture and employer branding are in many ways the same. Do you think one is outward communication?
• [11:46] How do you measure employer branding and what is the ROI?
• [13:39] Should employer branding be done in the marketing department, and how are companies approaching the blending of marketing, recruiting and overall branding?
• [15:50] There is plenty of research showing that people who work in places focused on creating good ROI pay much less to work. Have you ever used such an argument to get the ROI and practical nature of this?
• [18:50] I always say that you need to focus on who your ideal client is. To some extent, do you think the same idea applies to your company?
• [21:06] What has virtual remote work from home done to this dynamic?
• [23:19] Where can more people connect with you and learn more about your work?

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