Why Being Human Is Your Brand’s Biggest Asset

• [1:04] One of the things you talk about a lot is making brands more human and putting purpose into action.
• [3:54] Some companies brand themselves in ways that have nothing to do with their products. For example, an insurance company. Is creating brand personality an effective approach?
• [5:36] How do brands deal with the fact that there are so many channels to reach consumers, and in many ways they have absolutely no control over them?
• [8:26] What typically happens when a company calls in an outside brand strategist? What does that process look like and what do you do afterwards to change direction?
• [12:28] What role does internal politics play in large companies when it comes to branding?
• [13:42] How often do you get the opportunity to go deeper than marketing?
• [14:58] Are there examples of typical gaps and lack of internal communication that create bad experiences?
• [19:26] 2021 will continue to be a year of upheaval for people, just like 2020. Are there any trends, behaviors, or messages that people need to be aware of?

More about Jacqueline Lieberman:

This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.