Why Email Marketing Is (Still) Important In 2022

Marketing Podcast with Laura Goldberg

In this episode of the Duct Tape Marketing Podcast, we interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Prior to Constant Contact, she served as Chief Revenue Officer at Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express. Prior to that, she was Chief Marketing Officer at Legal Zoom. Laura has held leadership roles in product and operations for major e-commerce companies such as the NFL and Napster.

Important points:

Email marketing is as relevant as ever. But as marketing evolves, so must our approach to it. In this episode, she speaks to Laura Goldberg, her CMO of Constant Contact, about the current state of email marketing, the impact channels like SMS bring, and how email can be used effectively today to build trust across generations. increase.

Questions I Ask Laura Goldberg:

• [1:36] How has the CMO role evolved?
• [3:41] What do you say to a room full of your peers about lost opportunities in marketing, especially in the role of Chief Marketing Officer?
• [5:08] What is the state of email marketing in the overall mix today?
• [7:36] How has SMS as a preferred action channel impacted your thinking as an email channel?
• [9:10] How will AI affect what we do at Constant Contact?
• [10:48] Is Constant Contact’s roadmap now incorporating more learning technology into email?
• [13:51] What are some effective ways to blend the digital and non-digital?
• [16:30] How can you actually use email to build trust?
• [18:19] Have you noticed a generational difference in what people want from email?
• [20:08] What should email marketers do for the holidays?
• [21:33] Are there places you’d like to invite people to connect with you?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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