In my last blog post, I shared a brief A 10 step system for starting a podcast. Here, we want to help you get the rest of the way by sharing 14 ways to promote your podcast so you can get more listeners and followers. By leveraging these promotional tactics, you can increase awareness of your podcast and grow your audience.
14 ways to promote your podcast
These podcast promotion strategies are highly effective, so evaluate our list to see which one works best for you. Remember, not all methods are suitable for all podcasts and audiences. So choose wisely and focus on what fits your goals.
1. Have multiple episodes on launch day
Having 3-5 episodes ready on launch day will help you make a strong impression and attract new listeners. By offering a selection of episodes from the start, you give potential listeners a better understanding of your podcast’s content and style, encouraging them to subscribe to future episodes.
This approach keeps listeners focused on your content, increases their investment in your podcast, and makes them more likely to come back for future episodes. Having multiple episodes available also improves your podcast’s ranking on platforms like Apple Podcasts. This is because total downloads are taken into account when determining search rankings and featured podcasts.
2. Create a landing page for your podcast
Dedicated Podcast landing page It will greatly improve your online presence and help you attract new listeners. The page should include an eye-catching header, an overview of the podcast and its latest episode, and links to subscribe on various platforms.
Design your landing page with user experience in mind to help visitors learn about your podcast and access episodes. To further engage your audience, include a signup form for your email list and links to your social media profiles. A well-crafted landing page can be the hub for all your promotional efforts, making it easier for potential listeners to find and follow your podcast.
3. Use social media
One of the most powerful tools for promoting your podcast is social media. You can use your existing business account or create a podcast-specific account on platforms like Facebook, Twitter, Instagram and LinkedIn to share episodes, engage with listeners and promote upcoming content.
First, create tailored content for each platform so your followers can easily share and interact with your posts. Schedule regular updates to maintain a consistent presence and consider using a social media management tool like Hootsuite or Buffer to help manage multiple accounts.
4. Collaborate with influencers and other podcasters
Collaborating with influencers and other podcasters can leverage their audience and bring new listeners to your show. Seek out people in the same field who share similar interests and values and propose collaborations.
This includes guest appearances, podcast exchanges, and co-hosting special episodes. Try to cross-promote your collaborations on both platforms to maximize your reach and encourage new followers to check out your podcast.
5. Leverage email marketing
Creating an email list is a valuable way to promote your podcast and communicate directly with your listeners. Create a registration form on your website and encourage listeners to subscribe during your podcast episodes.
Once you’ve created your list, you can email it regularly to promote new episodes, share behind-the-scenes content, or announce upcoming events. Keep your emails attractive and concise, and avoid spamming your subscribers with mass messages.
If you need help with email marketing, check out my articles. Online course!
6. Attend and speak at relevant events
Attending and speaking at events related to your podcast niche can help you network with potential listeners and other podcasters. Find conferences, workshops, and meetups that match your podcast’s focus and audience.
When attending an event, prepare business cards and promotional materials to share with attendees. Speaking out will further position you as an expert in your field and help you reach new audiences interested in your podcast.
7. Optimize your podcast for SEO
Search engine optimization (SEO) is very important to increase your podcast’s visibility online. Optimizing your podcast title, description, and episodic show notes with relevant keywords increases your chances of ranking higher in search results.
Do keyword research to find out what terms your target audience is searching for, and incorporate those keywords naturally into your content. Plus, create high-quality, engaging show notes for each episode, linking to related resources and other episodes to improve your podcast’s search rankings. Check out this article for more ideas. Podcast SEO.
8. Use Podcast Directories and Platforms
Submitting your podcast to directories and platforms such as Apple Podcasts, Spotify, Google Podcasts, and Stitcher will help you increase your visibility and reach a wider audience. List your podcast in as many directories as possible to maximize your podcast’s potential reach.
To optimize your podcast’s presence on these platforms, make sure your podcast’s metadata, including title, description, and cover art, is complete and accurate. This increases your chances of appearing in curated playlists and search results.
9. Offer exclusive content and incentives
Encourage new listeners to subscribe and existing listeners to retain their interest by offering exclusive content and incentives. This includes bonus her episodes, extended interviews, access to member-only communities, and more.
To provide additional benefits for supporting your podcast, please consider creating a Patreon account or similar membership platform. By offering exclusive content, you can cultivate a loyal listener base and potentially generate additional revenue to support the growth of your podcast.
10. Use Paid Ads
paid advertising It can be an effective way to reach a wider audience and promote your podcast. Research the platforms your target audience is using and create targeted ads on platforms such as Facebook, Instagram, and Google AdWords.
Ads should be visually appealing and have a clear call to action that directs potential listeners to the podcast website or specific episode. Monitor your advertising performance and adjust your strategy as needed to optimize your advertising effectiveness.
11. NETWORKING IN ONLINE COMMUNITIES
Join online communities related to your podcast expertise, including forums, social media groups, and Reddit threads. Participate in discussions, provide valuable insights, and share podcasts when relevant and appropriate.
By joining these communities, you can establish yourself as an expert in your field and introduce your podcast to potential listeners who share your interests. Follow community guidelines, avoid over-promoting, and instead focus on providing value to the conversation.
12. REVIEWS AND RATING REQUESTS
Positive reviews and ratings feed into algorithms that determine search rankings and featured podcasts, helping to increase your podcast’s visibility on platforms like Apple Podcasts. Ask questions during episodes and encourage listeners to leave reviews and ratings through social media and email her marketing.
Consider running a contest or giveaway to encourage listeners to leave reviews. Be sure to thank those who took the time to provide feedback. Doing so helps foster a sense of solidarity and appreciation among your audience.
13. Write a blog post about your podcast episode
Creating a blog post for each podcast episode helps you reach a wider audience by allowing people who aren’t your typical podcast listeners to discover your content. Additionally, these blog posts can improve your SEO by targeting relevant keywords and providing valuable content for your website.
Create a blog post that summarizes the key takeaways from each episode, including related links, resources, and embed the episode player. This allows readers to listen to episodes directly from her website while also providing valuable information related to the podcast’s topic. You can also include the episode transcript in your blog post. Once published, share these blog posts on your social media channels and email his newsletter to further promote your podcast.
Check out my page for an example of how this is done. SmallBizChat Podcast Blog Post.
14. Publish consistently
Consistency is key to building a loyal audience and maintaining your podcast’s momentum. Set a regular publishing schedule—weekly, bi-weekly, monthly—and stick to it as much as possible. This consistency helps listeners know when to expect new episodes and allows you to make your podcast part of your routine.
Publishing consistently also demonstrates your commitment to your podcast and your audience, helping to build trust and credibility. If you need to take a break or change your publishing schedule, be transparent with your listeners and let them know of any changes in advance. Maintaining a consistent publishing schedule goes a long way towards the long-term success of your podcast.
Create a podcast promotion plan
When embarking on a podcast promotional effort, don’t try everything at once. Focus on the goals of your podcast and a few ways it resonates with your audience, and work consistently to make sure they come true. As you become more comfortable and experience more, you can gradually incorporate additional strategies to enhance your podcast’s reach.
Next week, we’ll continue exploring the podcast from a different angle. Learn how to market yourself as a guest on other podcasts. This invaluable skill will help you grow your network, reach new audiences, and further establish your expertise in your field. Stay tuned for expert insights and actionable tips on how to become a popular podcast guest.
