5 Practical Ways to Use AI for Marketing Today

AI is the future of marketing.

According to a study by Quantcast and ForbesAI helps marketers increase sales, increase customer retention, and successfully launch new products.

In this post, I’ll walk you through some practical and helpful examples to help you understand AI a little more, and how it can help your marketing team do all of this.

What is AI

The easiest way to think about AI is to think of it as a tool or system with the ability to learn and predict. It can understand what we want, learn from our mistakes, and predict what we might want next.

AI is all around us. Every time we ask Siri something, Siri learns and gets smarter about what we’re asking, who we are and what we want to know.

Every time you ask for directions on Google Maps, AI processes it and learns what’s happening around you from traffic patterns and vehicle movements.

There are several AI tools that use existing data to create new content. For example, article writers can scan and capture all the information available on the internet so they can create original content.

There is also an AI that uses trial and error. The AI-driven chess computer keeps getting better and better and eventually beats everyone. Learn from your opponent’s actions and process all that information to get better results.

What all these tools have in common is the ability to capture information, learn from it, and make informed decisions for the future, all on their own.

AI and content marketing

Content has become a key component of digital marketing in recent years. In fact, content is now the primary focus for most marketing teams.

The problem is that creating long-form content, on-page SEO, and social media posts can be very time consuming. Even harder is coming up with ideas that your audience will find interesting and engaging.

AI tools make it easy for marketers to streamline their content creation process. From generating ideas to selecting images for blog posts, AI moves implementation work to a place where even the smallest team can do it effectively.

Will AI make us obsolete as marketers?

AI won’t make agencies, marketers, or business owners obsolete, but it will make us more efficient. If the agency can produce 10x more content than he used to, it’s a competitive advantage.

But AI can’t process emotions, it can’t process opportunities, it can’t understand human intuition and trustworthy relationships, it can’t replace strategic thinking.

Long-form content has become one of the most difficult things for small marketing teams and small agencies to create. This is very time consuming but very important to the end user and today’s educational approach.

Here are some of the ways you can use it light sonic – AI tools we use frequently – help us create better feature-length content.

• You can use Writesonic to create a fully customized blog outline. AI content tools do this by scanning the internet and selecting content based on what people are searching for online. This makes it easy to fill in the rest.
• Writesonic uses AI to make longer content more engaging, relevant, and engaging for readers. This will lower your blog’s bounce rate and increase your overall visibility online.
• Connect Writesonic to SEO tools like: Semlash Optimize long-form content for your target keywords and audience.
• If you’re creating content for a new client, Writesonic can save you a lot of time by completing an initial background research.

Disclosure: Duct Tape Marketing is an affiliate of Writesonic and may receive a commission on purchases made through links in this post. Duct Tape Marketing does not endorse products or services that have not been tested or used.

AI for metadata and SEO

Proper SEO practice is a necessary process that takes time and effort. However, much of it can be repetitive and time consuming. Tasks such as creating SEO-optimized titles, creating the right meta tags, and keyword research can now be easily automated using AI.

How can AI tools produce better results in SEO?

Doing keyword research manually is time consuming. AI tools can help streamline this process by crawling relevant content on the internet and providing the questions, keywords, and information people are looking for on Google. This allows you to create more valuable blog posts and pages.

With AI tools like Writesonic, you can create engaging and optimized titles and meta descriptions in seconds by simply entering a topic outline. This is a great way to save time and free up your marketing team to focus on more innovative and strategic tasks.

Q&A is another important feature that can boost your SEO results. With today’s AI tools, it’s easy to create highly relevant Q&A content that can be used on Quora, Reddit forums, or relevant Facebook groups.

Add copies and variations

Google Ads now allows you to create up to 15 headlines for your search ads. It takes time and brain cycles to create these ads.

AI tools can automatically create these variations in a format that Google, YouTube, or other platforms can understand. Ad copy is also automatically optimized for higher click-through rates based on past campaign performance.

Additionally, the AI ​​recognizes that people on LinkedIn write differently than they do on Facebook, so you can customize your tone based on your platform.

social media content

Brands need to create and publish content on various platforms every day.

One of my favorite ways to create social media content is to split one big piece of content into multiple pieces. In other words, you can feed an article you’ve already written into the AI ​​tool, choose a social media platform, and the tool can generate weeks’ worth of posts from that one piece of her content.

AI tools can also generate content ideas, hooks, and captions with just a topic or a few keywords.

Some AI tools create complete posts and provide a mix of Instagram captions, YouTube video descriptions, titles, TikTok script hooks, and more.

Diversion of content

Content repurposing is a hot topic. Keeping your content updated is a powerful way to influence your SEO without creating new content. AI tools can easily accomplish this task in seconds.

AI can also help shorten content. For example, if you have a blog post that people love, but you need to shorten it to repost it on LinkedIn, AI can do it.