For small businesses, licensing intellectual property (IP) can be a strategic move to generate additional revenue, expand market reach, and leverage the value of their work. This allows you to give others the right to use your IP in exchange for royalties or license fees. However, working with the licensing process can be complicated. Keep reading for a short but engaging guide to properly licensing your intellectual property. 1. Understand intellectual property Before entering the licensing process, it is important to have a clear understanding of intellectual property. Identify specific rights you hold, such as patents, trademarks, copyrights, or trade…
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Fed officials have opted not to raise rates in June as they assess the impact of previous rate hikes and consider what to do next. On the other hand, the number of unemployment insurance claims has decreased nationwide. Home-based data reveal a summer boom for small businesses, with job activity expanding, wages rising and employees recording more stable working hours. In an economy where forecasts and expectations change on a daily basis, real-time data on activity across North American businesses shows that warmer weather is making it easier for shoppers and diners to go out. By analyzing the behavioral data…
Companies around the world are constantly looking for ways to improve their processes and increase efficiency in their day-to-day operations. Of course, labor management is one of the important aspects of any company and requires continuous attention and improvement. Every company understands that effective labor management is essential to improving the productivity, safety and efficiency of any project. Management bears all the burden of ensuring that workers are working effectively to meet the needs of the supply and demand chains. Here are some effective ways to improve your company’s labor management in the best interest of your business. 1. Use…
Marketing Podcast with Becky Robinson In this episode of the Duct Tape Marketing Podcast, we interview Becky Robinson. she Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers and thought leaders. In April 2022, Becky published her first book. Reach: Create the largest possible audience for your message, book, or cause. This book offers a structured approach to building a successful online presence that will make a big impact in any message. Becky shares a framework for developing followers based…
Melinda F. Emerson of “SmallBizLady” is America’s premier small business expert. She is an internationally renowned keynote speaker on small business development, social selling and her marketing strategy online. As her CEO of Quintessence Group, her Philadelphia-based marketing her consulting firm serves Fortune 500 brands targeting the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford and Pitney Bowes. She also runs an online school, www.smallbizladyuniversity.comteaches people online marketing and how to start and grow a successful small business and publishes the blog SucceedAsYourOwnBoss.com. Her advice is widely read and reaches over 3…
Small businesses rely heavily on technology to drive development and innovation. Adopting the right technology solutions can streamline processes, increase efficiency, improve client experience, and create a competitive advantage in the market. In this post, we’ll take a look at how technology can help small businesses grow and succeed. Photo credit: Ali Pazani / Pexels 1. Operational efficiency Small business technology solutions can automate and streamline many aspects of small business operations. This includes using project management software, customer relationship management (CRM) systems, inventory management tools, and accounting software. In addition to saving time and reducing manual errors by streamlining…
Meeting customer expectations is often difficult, especially for small businesses. These expectations evolve over time and are sometimes impossible to meet. Ultimately, customers have the right to switch businesses whenever they want if these expectations are not met. But whatever the challenges, it’s important to equip your business with the tools to meet and exceed these expectations. To keep meeting these expectations, we need to keep learning different strategies. In this guide, we’ll give you more details on meeting the ever-changing needs of your customers, strategies on how to best address them, and tips to keep you going. meeting What…
Marketing Podcast with Josh Vernoff In this episode of the Duct Tape Marketing Podcast, we interview Josh Vernoff. he Best-selling author or ghostwriter of 8 business books and has contributed to 50 book projects that have brought authors over $20 million.Josh Formerly Senior Vice President of Idea Development at Forrester, he spent 20 years doing technology and business analysis. his latest book Making a Better Business Book: How to Plan, Write, and Promote a Book That Matters is A guide for authors who want to make an impact in their business writing. Josh will hone your ideas, choose your publishing…
For small businesses, effective employee management and engagement are essential to fostering a positive work environment, maximizing productivity and retaining top talent. Small business owners must create a culture that prioritizes employee health, provides growth opportunities, and fosters engagement and collaboration. Here we review 10 strategies and practices for workforce management and small business engagement. 1. Clear communication and expectations Clear communication is essential to set expectations and ensure alignment between the company and its employees. Regularly communicate goals, priorities, and performance expectations to the team. We provide feedback and ratings on our achievements, and address any concerns or issues…
How thrilling it is to decide to put years of hard-earned experience, unique insights and talents into your own consulting business? You’re not alone in this exhilarating journey. . I’ve been there and over the years, I’ve learned a few things about navigating this entrepreneurial adventure. This post is full of practical, real-world advice for running a successful consulting business. 6 Advice for Starting a Consulting Business Embarking on a consulting business is like taking a journey. The better prepared you are, the smoother your trip will be and the more you will enjoy your destination. So let’s get you…