Marketing Podcast with Laura Goldberg In this episode of the Duct Tape Marketing Podcast, we interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Prior to Constant Contact, she served as Chief Revenue Officer at Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express. Prior to that, she was Chief Marketing Officer at Legal Zoom. Laura has held leadership roles in product and operations for major e-commerce companies such as the NFL and Napster. Important points: Email marketing is as relevant as ever. But as marketing evolves, so must our…
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Small business owners face myriad challenges including hiring employees, managing different types of retail operations, solving scheduling problems, and dealing with supply chain issues. However, some of these issues can be mitigated by complying with legal and policy requirements that vendors and retailers must comply with. This article describes two types of compliance requirements. What are the compliance requirements and how can they support retail operations? Here’s a quick overview: Retail compliance: Vendors and vendor partners must comply with retailer distribution requirements. This is also known as vendor compliance. Corporate compliance: Local and federal legislative bodies create rules to protect…
How to Discover New Growth Opportunities for Small Businesses – CloudSpring Blog It’s no secret that many markets are saturated with competitors. To stand out in a crowded business environment, you need to find new ways to grow your business. Growth is always important, but essential when you’re just starting your business. Writing a business plan for a new business is one thing. But it takes a lot of luck and branding to scale a new business. Identifying and executing growth strategies for new and existing businesses presents considerable challenges. Still, it’s a process that can be learned, and using…
Die casting is a process that has been used for centuries to create metal parts. This is a process that can be used to create both small and large parts, and a process that can be used to create both simple and complex parts. In die casting, molten metal is forced into a mold cavity. The mold cavity is created by bringing two hardened steel molds together with great force. When the molten metal contacts the mold, it cools rapidly and hardens. This will create the part you want. What is aluminum die casting? Aluminum die casting is the process…
Melinda F. Emerson, “SmallBizLady”, is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, her social selling, and her online marketing strategy. As her CEO of Quintessence Group, her Philadelphia-based marketing her consulting firm serves Fortune 500 brands targeting the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford and Pitney Bowes. She also runs an online school, www.smallbizladyuniversity.com, teaches people about online marketing and how to start and grow a successful small business, and publishes the blog SucceedAsYourOwnBoss.com. Her advice is widely read and reaches…
The global market value of artificial intelligence (AI) in the world of marketing is 5 trillion dollars By 2024. There are AI tools for nearly every marketing need. The stats above prove that these tools will grow and evolve to offer more value to marketers and small business owners.Using AI tools is just one way to optimize your content marketing workflow. As you create your next content, take a look at the tools shared here and see the value they bring to the table.The more tools you plug into your workflow, the easier it will be to create great content…
who are you looking for blog topic ideas Will it help you get more traffic? If so, you are in the right place. In this article, we’ll show you five types of blog posts that tend to get a lot of traffic. But before we dive into those, let’s first talk about what makes a good blog post. A good blog post is well written, informative, and engaging. Also, it should be relevant to your target audience. With that said, here are the 5 types of blog posts that tend to get a lot of traffic: How-to guide A how-to…
How to Succeed as an Underdog Brand – CloudSpring Blog It is difficult for a business to stand out in a highly competitive market. But it’s not impossible. Weak brands lack the resources and awareness of leading brands in the market. This is especially true if you are just starting a new business and no one knows your brand. But people love to root for the underdog, and often endorse underdog brands. How can you use the underdog effect to stand out when you’re not the market leader? Here are seven proven marketing strategies that can help underdog brands grow…
Whether you’re the CEO of a small local company or a large player in a global market, it’s safe to assume that your business strategy is geared toward growth. This is because expansion is one of the most important determinants of a company’s success. A company can grow in many ways, but before you start, you should devise a sound growth strategy. This strategy should not only ensure business success, but also allow you to scale your business and keep your employees productive as your company grows. You have identified the key elements of this strategy. It’s about taking advantage…
Business meetings are often considered one of the least productive business activities. But effective meetings can have a very positive impact on your bottom line. Use these tips to make your next business meeting a success. How productive are your business meetings? Do you think the culture that dominates your meetings resembles World War III or crazy chaos? Stay focused on the agenda at hand during meetings Or will you focus on smashing foam cups into pieces? Will eating an entire donut at a meeting count as a key outcome on the agenda? If these meeting scenarios sound familiar to…