Katherine Brown understands what it means to build a business during difficult times. She started her first company with her two little boys in her home in 2003 and now runs her training company called ExtraBold Sales. Catherine is a veteran of non-profit sales, recruitment and fundraising, having spent over 25 years. Her new book, How Good Humans Sell™, combines her best selling practices with psychology principles. Her training includes workshops based on her research and gets to the heart of why people hesitate to sell. Catherine has a bachelor’s degree from Rice University in Houston and she is training…
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Marketing Podcast with Ben Congleton In this episode of the Duct Tape Marketing Podcast, we interview Ben Congleton.Ben is Olarker (CEO) and co-founder of Olark Live Chat. Over the past 13 years, he has helped thousands of organizations, including many small businesses, communicate with their visitors on his website. Important points: How can you effectively serve your customers? How can you surprise them? How can you show them that you actually care? Real-time communication. Website live chat has evolved incredibly since its inception. In this episode, Olark’s CEO and co-founder, Ben Congleton, talks about building Olark and how they differentiated…
The process of creating, buying and selling real estate, building infrastructure, building houses, laying roads and highways. Most countries in the world have construction companies. A construction company is a multifaceted organization, but it is not a single entity. The construction industry includes not only residential, but also the construction of non-residential and commercial structures, as well as the construction of infrastructure and industrial structures. 5 types of technology in construction Without technology, almost no industry can survive in today’s competitive marketplace. Therefore, construction technology is also growing rapidly. 1. Cutting-edge technology reduces construction costs Future building and construction management…
Starting your own espresso cart business can be a very rewarding experience, both personally and financially. However, there are a few things aspiring entrepreneurs should know before diving in. coffee is not going anywhere The coffee business is booming, and it’s not hard to see why. It’s delicious and has a wide range of health benefits, making it popular with those looking for a healthy drink. In fact, coffee is the world’s most widely consumed beverage and the world’s most traded tropical product. After all, it is the most popular human fuel. Portable espresso carts are on the rise Coffee…
Communities over companies: Small businesses put people first and compete for top talent For small employers, the current economy presents many challenges, but also many opportunities. A new home-based survey shows that employees at small businesses feel more valued than those at large companies. Read the full report below or download it as a pdf. We have weathered numerous supply chain disruptions and shortages over the last few years. Still, there seems to be at least one asset whose management is staying up late due to a shortage of supply. It’s the workforce. In fact, a small business owner told…
Marketing is the key to driving sales into your business and one of the things you should always be working on from day one. For local businesses, your marketing approach can be offline or online. Thanks to advanced targeting capabilities, online advertising can be used as a cost-effective way to expose your local business. Part I of this series focused on marketing ideas for services and e-commerce businesses. Part II covers marketing strategies for local businesses. Take advantage of direct mail campaigns Local businesses can leverage traditional marketing strategies such as direct mail. Direct mail campaigns can be developed in…
As the rapid methodology morning of the Metaverse, the line between reality and computer-generated reality continues to thin. person does not need it. From countless online entertainment powerhouses to live streamers, virtual YouTubers are taking over the world. Join us as we explore the rise of virtual YouTubers. Whether you’re a confused parent staggering on the right track for recording, or someone who primarily needs to explore this new virtual space. What is VTuber 3D? Vtubers are a more limited approach to virtual YouTubers. VTubers use PC-created models for recording instead of showing their faces. They usually decide to hide…
Macroeconomic forces and geopolitics combine to create a negative backdrop for SMEs. Despite these significant headwinds, there are several reasons for relative optimism for the restaurant industry. Large leading companies continue to experience and anticipate significant macroeconomic challenges. fedexCEOs of, for example, are currently anticipating a global recession. many related forces Including the softening of private consumption contributes to this forecast. higher interest rates; exchange rates that make US exports more expensive; A negative wealth effect associated with a decrease in assets (such as stocks). Changes in business investment So, regardless of whether we are in (or is about to…
Brooke Daniels has over 10 years of experience in tech startups and venture capital, and is Director of Salesforce Ventures and CEO of Daniels + Co. Daniels + Co. is a business strategy firm supporting entrepreneurs focused on maximizing profit and scalability. Brooke’s passion is to support entrepreneurs and stop their business from failing with pre-signed, ready-to-go systems that help them level up from startup to veteran company. She has held her corporate roles at Salesforce, Intapp, AT&T, and her BMW Financial Services. For more information, TheBrookeDaniels.com. If you think you’re ready to pursue investing in your business, you’ll want…
Starting a podcast may seem like a great way to market your business and add value to your customers’ lives, but it only works if they listen. What are your best tips for creating a podcast your customers want to listen to on a regular basis and why? Photo credit: George Milton / Pexels These answers are provided by the Young Entrepreneur Council (YEC), an invitation-only organization of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue and create tens of thousands of jobs each year.Click here for details yec.co. 1.…