The Best Way To Communicate With And Convert Your Website Visitors

Marketing Podcast with Ben Congleton

In this episode of the Duct Tape Marketing Podcast, we interview Ben Congleton.Ben is Olarker (CEO) and co-founder of Olark Live Chat. Over the past 13 years, he has helped thousands of organizations, including many small businesses, communicate with their visitors on his website.

Important points:

How can you effectively serve your customers? How can you surprise them? How can you show them that you actually care? Real-time communication. Website live chat has evolved incredibly since its inception. In this episode, Olark’s CEO and co-founder, Ben Congleton, talks about building Olark and how they differentiated themselves in such a competitive industry.

Questions I ask Ben Congleton:

• [1:21] Do you think Olark was in the early days of live chat spaces?
• [1:51] What made you want to start a chatbot company in your previous life?
• [3:27] What was startup life like in 2008?
• [5:16] What made you think, “I can do this”?
• [7:22] How has chat evolved in terms of consumer behavior?
• [11:49] What is the advent of AI bringing to live chat spaces?
• [14:38] I’ve noticed that a lot of chat companies are serious about getting people to SMS or text, what is your position on that?
• [18:02] What role does chat play for people who are blind or deaf and have difficulty navigating the traditional web?
• [20:15] You hinted at a few things you’re working on, but what’s going down the roadmap pipeline?
• [23:09] Where can people connect with you?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for business professionals seeking the best education and inspiration on how to grow their business.