Small business advertising can help increase sales by informing prospective and current customers about new product offerings, special offers, upgrades, and more.
It can also help you create or develop a unique brand for your business and remind your current customers of it.
Creating interest in the product being sold is the basic idea of advertising. After generating interest, the goal is to persuade consumers to purchase the product, even if they had not previously considered purchasing.
Advertising works by using psychology to influence how consumers think and feel about products and services. Advertising can help your company in many ways, depending on your campaign objectives.
These include:
- Increased brand awareness
- attract potential customers
- Increase sales of both existing and new products
- Introducing all-new products
- Standing out from competitors’ products
Best Advertising Options for 2023
We all know the power of advertising. In fact, traditional advertising in print, radio and television has been around for a very long time.
However, traditional media is limited to outbound marketing. In outbound marketing, companies interact directly with customers without immediate feedback.
Businesses can use new media to engage with customers in real time and drive purchasing decisions.
To keep your customers engaged and differentiate your business from your competition, you need to stay abreast of the latest trends and explore new options and technologies.
Below are some of the advertising options to consider for 2023 and beyond.
interactive video ads
The evolution of video advertising has shaped the way advertising works. Video ads are no longer static because customers can immediately respond to a call to action (CTA).
Interactive videos may include elements such as:
- interactive button
- clickable hotspot
- sophisticated gamification
- gradually appearing text
Shoppable video ads are another type of interactive video that users see while watching videos about your products.
You can also offer incentives and rewards to encourage customers to purchase.
mobile-first advertising
More and more people are using their mobile phones to make purchasing decisions. In fact, there are an estimated 3.5 billion smartphones in use worldwide, and two-thirds of her users use their mobile phones to make purchases.
As a clue, companies are shifting their advertising efforts to prioritize mobile versions of their web pages. That way, you can reach potential customers and encourage them to shop online.
playable ads
Static, monotonous ads are ineffective. Playable ads are a great way to increase brand awareness, drive engagement, and install your business’s apps.
Unlike traditional advertising, it combines interactivity and gamification to engage users in real time and help generate quality leads.
Playable ads are particularly good at attracting quality users because they can play for a short time before deciding whether to download your app.
Rich Media Banner Ads
Website banner ads are one of the most popular types of online advertising and have come a long way. Poorly designed and unresponsive website banner ads that pop up and disrupt the viewer’s mobile experience are no longer viable.
Rich media banner ads are animated banners that create an interactive experience as opposed to traditional banner ads.
These ads can expand, float, pause, rotate and even scroll. You can also incorporate flash games, polls, videos, and more.
social media advertising
Social media platforms such as Facebook, LinkedIn, Instagram and Twitter can be used for social advertising.
Paid advertising on social media has several advantages. One is the enormous audience reach that advertising provides.
It also has great analytics to help you segment your audience, giving you powerful insights into how your advertising efforts are performing.
Additionally, social media platforms give you the option to sponsor or promote your posts to extend your reach.
Search engine optimization (SEO)
If potential customers can find your website, it can be a powerful marketing tool. The best way to achieve this is through search engine optimization (SEO).
SEO allows you to make changes to your website so that it appears higher on search engines like Google for queries related to your products and services.
SEO requires that your website include keywords related to your products and services. Using these keywords in a search engine such as Google will return results with related pages.
Conclusion
Businesses need to pay attention and make sure their advertising strategies are in line with the latest developments in technology.
You need to understand that advertising trends are evolving. And please know that the places, methods and times they advertise all change over time.
Traditional media advertising is still relevant, but it’s also important to see the results of traditional campaigns. And you can benefit from comparing them to new media analytics.
Combining the two gives you a more complete picture of your customers’ specific interests. Use them to know exactly which demographics to focus on.
Ultimately, if you want your business to be seen in 2023 and beyond, you’ll need some unique marketing concepts.
You should also back them up with some original ideas. It’s important to differentiate your brand from your competitors.
Don’t know where to start? Check us out Free Business Advertising Challenge.
