Marketing Podcast by John Jantsch
In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show and talking about using AI tools as research assistants. Enrich your work, generate ideas, Create stronger marketing strategies for your clients.
Important points:
AI Prompts help marketers generate new concepts, research them thoroughly, and develop effective marketing strategies for their clients. Prompts cover topics such as analyzing a client’s online presence, identifying ideal clients, spotting potential trends, and even analyzing competition. And by focusing on the emotional and personal aspects of the ideal client, marketers can create targeted campaigns to resonate with their audience. AI tools can enhance their work, but it is important to test and retest the accuracy of their output rather than simply copying and pasting the information and data they are given.
Topics covered:
- [01:12] AI tools are used as research and idea generator assistants, not replacements.
- [02:36] AI drives the creation of stronger marketing strategies.
- [05:50] Conflict identification.
- [06:41] Core messages as strategic promises.
- [10:02] AI helps you identify industry trends, threats, and opportunities.
- [12:42] Content hub as a way to create content.
- [14:07] AI craves social media content and information.
- [16:22] Encourage strategic initiatives.
Get free AI prompts to develop your marketing strategy.
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