Marketing Podcast by John Jantsch
I’m doing a solo show on this episode of the Duct Tape Marketing Podcast. We talk about the growing popularity of fractional CMOs among business owners and marketing agencies.
Important points:
Strategy is one of the most important factors for business success today. Whether you’re a business owner or a consultant, the fractional CMO model can change your business, even if you don’t understand why marketing isn’t working.
Fractional CMOs are not full-time employees, but have the expertise of experienced marketing executives to help companies and business owners create strategic marketing plans with more cost-effective solutions. Helpful. They develop marketing efforts through strategic planning that can improve the relationship between companies and clients because they have a better understanding of how to guide the perfect customer journey.
Topics covered:
- [01:15] Fractional CMO trend introduction
- [04:34] Why hiring a fractional CMO is an attractive idea
- [05:28] Role of CMO in Organization
- [05:50] Comparing hiring costs for full-time and fractional CMOs
- [08:55] How Fractional CMOs Focus on Strategy Formulation
- [10:41] Importance of the customer journey
Details of the Agent Accreditation Intensive Training:
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