Growing Your Business Quickly And Effectively Like A Weed

Marketing Podcast by Stu Heinecke

In this episode of the Duct Tape Marketing Podcast, we interview Stu Heinecke.Stew is best-selling business author, marketer, and wall street journal manga artist. his first book, how to meet anyone It introduced the concept of contact marketing and was voted one of the 64 best books of all time. his latest release, How to grow your business like weedspresents a complete model of explosive business growth based on the strategies, attributes and tools weeds use to grow, spread, dominate and defend their lawns. He has been inducted into the Marketers Hall of Fame twice, is the author of the Nasdaq Entrepreneurial Center, and has been named the “Father of Contact Marketing” by the American Marketing Association. He lives in Puget, Washington on his beautiful island of Sound.

Important points:

Like weeds, anyone can grow their business into something resilient and unstoppable. In this episode, best-selling author Stu Heinecke shares her business growth model using successful strategies that ordinary weeds use to spread and thrive in nearly any situation. We detail the weed-based attributes you can use to get the job done quickly and effectively, increasing your market share, visibility and customer base.

Questions I ask Stu Heinecke:

• [1:46] What made you decide to use the weed analogy and what was the thought process behind it?
• [3:14] What makes weeds different from award-winning flowers?
• [4:27] The premise of using the weed metaphor is to tap into what you call the weed mindset.
• [5:32] What do you think is the unfair advantage to business of adopting this weed mindset?
• [7:39] Can you break down the weed model?
• [14:17] How can you apply this model to the next step and take your business to the next level?
• [17:41] How do you win the weed award?
• [19:27] Where can people buy your book and learn more about your work?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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