What To Say To Get Your Way

Marketing Podcast with Jonah Berger

In this episode of the Duct Tape Marketing Podcast, we interview Jonah Berger.Jonah Professor at the Wharton School and international bestselling author of Contagious, Invisible Effects and Catalyst. He’s got a new book we’re going to talk about — Magic words: what to say to get your way.

Important points:

Words are important in almost everything we do, whether it’s communicating, persuading, or connecting. In this episode, Jonah Berger joins me to discuss the science of language and how certain words have more impact than others. Learn practical tips on how to use these magic words to make a real difference.

Questions I ask Jonah Berger:

• [1:14] Do you think your work has certain themes or themes?
• [2:12] Can you go so far as to advise people to be scientifically intentional about the words they choose when they are influencing?
• [3:56] What was the research you did to come up with 6 words that can increase your impact in all aspects of your life?
• [7:21] At what point does the concept you are talking about have a negative impact?
• [9:05] Have you ever noticed that the example you use in your book, Donald Trump, actually made an impact on people?
• [15:58] What role does listening play in this universe?
• [18:21] Can you understand the language of beer?
• [20:20] Where can people connect with you and learn more about your work?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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