Humanizing the Workplace: Building Strong Employee Relationship

Marketing Podcast with Joey Coleman

In this episode of the Duct Tape Marketing Podcast, we interview Joey Coleman.he It helps businesses retain their customers. He is a Wall Street Journal bestselling author. Never Lose a Customer Again, is an award-winning speaker and has worked with organizations around the world, from small startups to big brands. His first His 100 Days methodology facilitates the amazing experiences clients provide and dramatically improves profits.

his new book Never Lose an Employee Again: The Easy Path to Amazing Retentionprovides a proven framework for improving employee retention, engagement and profits along the way.

Important points:

Shockingly, nearly half of the new hires quit before the company’s 100th anniversary. This is devastating to businesses, operations, the economy, and emotionally. To make the experience great, companies need to focus on the employee journey from day one. A new employee’s first day experience should be welcoming and inclusive, and companies should assign someone to run the entire journey from when employees first hear about the business to when it’s up and running 100 days later. Doing so can greatly improve retention numbers.

Build meaningful relationships with and connect with the people in our organization and understand that their personal lives are just as important as their professional lives and can influence how they grow in the workplace. It’s important to understand. The main point is to know that there are people who work for our company who admire the person, not the product.

Questions I ask Joey Coleman:

• [02:42] What is the real cost of employee turnover?
• [04:04] People talk about this crazy buyer-seller market. We’re in a sort of employee market right now, aren’t we?
• [05:47] How did you structure the employee journey throughout this book?
• [11:05] What are some of the fun things we’ll come across as real, intentional actions companies can take?
• [11:56] Just where do you fit in the need for long-term versus short-term advertising?
• [16:11] How do you increase the fun to keep people going after the first 100 days?
• [17:53] I can hear some listeners, but it’s not my job to find out about employees’ lives after they leave the office. What can you say about it?
• [20:39] How do you embrace this amazing culture you’ve built and make sure your customers are experiencing it?

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