Melina Palmer is the founder and CEO of The Brainy Business, a provider of behavioral economics consulting to companies of all sizes around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has been downloaded in over 170 countries and is used by many universities and companies as a resource to teach applied behavioral economics. She teaches Applied Behavioral Economics through the Texas A&M Institute for Human Behavior and writes a column on Behavioral Economics for Inc Magazine. her first book What your customers want and can’t tell you, will be published in May 2021 and was a finalist in two categories at the International Book Awards. her second book, What your employees need and can’t tell you, is out!Click here for details thebrainybusiness.com.
On tonight’s show, you’ll learn more about our customers and why they buy. If you’re looking for ways to build deeper relationships with your target customers, you’re in the right place as we discuss behavioral economics.
“What I do is how you adopt common rules so that you’re more likely to succeed, people are more likely to choose you, and you feel better about those decisions.” is to help people understand how they can be applied in the
Listen to the podcast below.
This week’s SmallBizChat Podcast:
- How Melina got into behavioral economics
- Why decision making is like riding an elephant.
- B2B and B2C buyers.
- Understanding our habits and how the brain makes decisions.
- It’s not about cookies.
- Brand and product pricing secrets.
- A word that increases sales by 33%.
- 5 mistakes small businesses often make when writing copy and creating ads.
Resources mentioned:
Connect with Melina Palmer:
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