Strategies For Successful Product Launches

Marketing Podcast by Mary Sheehan

In this episode of the Duct Tape Marketing Podcast, we interview Mary Sheehan.she He is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many start-ups. Mary is also the co-author of a new course with Reforge and hosts the popular podcast “Women In Product Marketing.”

her new book Pocket Guide to Product Launch: Go to market with confidence and succeed. is your quick-start guide to a successful first product launch, whether you’re a product marketer, product manager, or founder.

Important points:

Timing is very important in product launches, especially for companies with diverse teams. Mary provides the framework for a successful launch by emphasizing strategic readiness, understanding the market, and crafting impactful messages with efficient execution. She further emphasizes the importance of building the right product considering customer needs and feedback, and continuously iterating and improving based on user insights. Aligning your team with what you’re doing is critical to executing a well-planned launch strategy.

Questions to ask Mary Sheehan:

• [01:46] Why are you qualified to write a book about product launches? Tell us a little bit about the history of product launches.
• [02:39] Where do people go wrong with product launches?
• [03:31] Is there anything you really wanted to include in this book that wasn’t mentioned at the product launch?
• [05:11] What steps are required to launch a product?
• [07:25] What role do existing customers play in your product?
• [10:16] How do you bring something innovative to market that people don’t realize they still need?
• [14:58] What is the timing of the product launch?
• [16:24] In a large organization, do you have a product launch manager trying to pull everything together?
• [17:20] How do you think this book applies to small business owners and sole proprietors?
• [19:25] What’s the hardest thing about launching a product?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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