The Power of Connection To Create Memorable Pitches

Marketing Podcast with Diana Kander

In this episode of the Duct Tape Marketing Podcast, we interview Diana Kander.she He is a keynote speaker on Curiosity and Innovation and a New York Times bestselling author. A serial entrepreneur who came to the United States as a refugee at the age of eight, she has launched and sold multi-million dollar products and services.

New book about Princess Diana and Tucker Trotter: Go Big or Go Home Book: 5 Ways to Create Customer Experiences That Close DealsHere’s how to turn your pitch into an emotional experience that grabs your customer’s attention and wins.

Important points:

Using elements such as surprises and unexpected physical objects to innovate the way products and services are sold can attract customers, create a memorable impact, and create better connections with customers. The perfect way to Diana emphasizes the need to prioritize understanding the needs of her customers before she talks about herself or her company’s business. Memorability is very important and should be authentic and reflective of the person’s personality to avoid going too far. Overall, your ability to create magical moments in your pitches and presentations is key to your success.

Questions to ask Diana Kander:

• [03:37] What inspired you to write this book?
• [05:13] Subtitles, therefore, are five ways to create a customer experience that closes more deals. Could you explain some of the elements?
• [08:41] You talk a lot about physical objects in this book. Tell us about how it fits into your larger framework.
• [09:46] It sends a little message when you show that you’ve actually spent a little extra time crafting your pitch. Is that part of the power too?
• [12:42] In the material you sent me about this book, you were very adamant about what people should stop doing when it comes to pitching. Please tell me what it is.
• [14:26] I mean, we’re talking physical pitches, and I think this probably works for just about any kind of contact or engagement that we’d have.
• [17:10] We’ve outlined some memorable suggestions, as we call them in this book. Do you have a favorite memorable pitch?
• [19:02] Is there a risk of getting too big? Is there a line between something being memorable and being on a weird level?
• [20:22] How do you get someone to know, “This book is for you”?

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