If you’re looking to attract more guests and make your campsite stand out, look no further. Here are five proven marketing strategies to make your campground one of the most popular in your area.
The true nature of the campground business is to sell unforgettable experiences. Your camper is just as important as your campsite and its amenities, and you need to know about your campsite before you even set foot on it.
Fortunately, strategic marketing and creativity can help you achieve this quickly.
In this article, we’ll cover 5 campground marketing tactics proven to boost your business and increase your reach by a mile, including how to use campground booking software to your advantage.
1. Create a website
News of your campground may go viral, but people often check online for more information. Most importantly, they verify the legality of your campsite. So be sure to create a website. Even a simple homepage with some subpages can do the trick.
Your website should ideally be hosted via a domain that includes your location and the name of your property. Many owners use Facebook and social media to advertise their campgrounds. However, the functionality of the websites is very different.However, we recommend hosting a campsite Campsite reservation software A place likely to be seen and shared by multiple campers.
Low-cost to free website building options include WordPress, Wix, and Squarespace with a wide variety of templates.
a well designed website It moves viewers and arouses their curiosity to experience the real thing. It’s the perfect way to show off all of your campground’s facilities, eco-friendly practices, and most importantly, its scenic beauty.
Houston’s campgrounds, for example, are jam-packed not only because of the myriad of picturesque locations, but because those locations are well marketed online.
In addition, your website will appear in search engine results, allowing for optimization. When campers search your website for something containing your keywords, it will pop up on their screen.Therefore it is recommended to include as many keywords as possible.
2. Try influencer marketing
With social media on the rise, influencers can help boost your business significantly. Finding influencers and vloggers who are fans of the outdoors and adventures can help.
Their audience is potential customers, so health and wellness influencers are also a good option. Plus, if your campground practices sustainability, you can partner with green activists online .
Offering discounts or free nights in exchange for videos and posts about campgrounds can extend your reach tremendously. It also helps you identify your target market and pick influencers based on their preferences and campground ethos.
Remember to repost all content that influencers post. This will increase your reach on Instagram. We encourage you to build trust. This allows you to have a creative and engaging following online.
3. A clear purpose for social media advertising
Social media can also be challenging, especially for small business owners, due to its sheer scale. There are many options within one platform. Fortunately, streamlining your advertising can speed up the process and attract more customers.
Choosing your target audience is the first step. It’s important to consider which platforms they use most often and what you want them to do when they see your ad.
Ads should be easy to read, engaging and a clear call to action. For example, you can create an ad for a holiday discount and include a link to redeem that discount.
Create a sense of urgency and thrill with your ads so that customers can book your campsite or visit your website for more information.
4. Use one major social media platform
A campground’s online presence cannot be overgrown or overgrown to attract new customers. However, sticking to one platform and consistency is an easy and sure-fire way to gain followers quickly.
If you don’t have a large marketing team, joining too many platforms at once can lead to poor quality content. Additionally, it’s best to stick to just one, as branding can be inconsistent. Keep posts and photos up to date and manage replies on time. People are more likely to engage if you have a friendly, professional tone and a quick reply.
Your target audience will be involved in this as well, so it’s a good idea to familiarize yourself and your staff with the platforms you use most.
With all the options within one platform, you can reach a wide range of people. For example, show your bonfire experience live on Instagram to let viewers know more about your campsite.
Once you have a sizeable following, you can even include yourself and your staff in photos and videos on the platform.
5. Textcamper with permission
SMS marketing has emerged as a contender to email, and we encourage you to give it a try.text response rate is much higher than e-mail, which is better for your business. Texts are shorter, sweeter, and easier to read than long, formal emails.
Unsolicited messages can be annoying to campers, so it’s important to get their permission. Once they’ve opted in, you can spread your message faster and to more people at the same time. Texting them about weather changes, reminders of certain events, or even notifying them of last minute changes. can.
Plus, you can lure them in with texts telling them to extend their stay and stay up to date on any discounts you might offer. It’s also a great tool to encourage you to bring more friends.
Conclusion
Bottom line, curating your online presence, building a website, and doing SMS marketing can make your campground more popular and get more customers in no time. The key is to be consistent with your marketing.
By following these strategies, you’ll be able to entertain a lot of campers in no time, and they may become loyal for life.
