Marketing is an integral part of your business. Through marketing, you can make your customers aware of, engage with, and inform their purchasing decisions about your products and services.
But marketing is not a definite science. This includes trends and gauges of customer sentiment and business actions.
by Marketing Insider Group. These are the areas where small businesses will focus their marketing efforts in 2023.
- customer experience
- employee engagement
- Content visualization
Want to know the biggest small business marketing trends for 2023?
Are you a small business owner and want to know the marketing trends to watch in 2023? Read on for our top picks.
Content marketing trends
More than ever, businesses are looking for more organic engagement with their customers and prospects.they recognize that content marketing Helpful:
- build trust
- build a relationship
- improve conversions
- Generate leads.
Today’s customers expect high-quality, consistent content from their favorite brands.
Companies are taking note of this and stepping up their content production. About 47{ea2cba5bdf6fe62bbe85e24807814144a71e77d3ae7311fbc27a008558d1372c} of companies plan to hire or contract a content producer in his 2023, according to the B2B Content Marketing Report. This includes writers, designers, videographers and graphic designers.
Organic content is overtaking paid advertising
Interestingly, the percentage of marketers using one or more paid distribution channels in 2022 has decreased by 67{ea2cba5bdf6fe62bbe85e24807814144a71e77d3ae7311fbc27a008558d1372c} compared to 81{ea2cba5bdf6fe62bbe85e24807814144a71e77d3ae7311fbc27a008558d1372c} the year before.
Of those using paid channels, 85{ea2cba5bdf6fe62bbe85e24807814144a71e77d3ae7311fbc27a008558d1372c} use paid social media. 2022 will also see a slight increase (26{ea2cba5bdf6fe62bbe85e24807814144a71e77d3ae7311fbc27a008558d1372c}) in companies using branded online communities to distribute content over his 2021 (22{ea2cba5bdf6fe62bbe85e24807814144a71e77d3ae7311fbc27a008558d1372c}).
Influencer marketing trends
In recent years, more and more businesses are turning to influencers to leverage their brands and products. Influencers not only enrich your content strategy, they further strengthen your credibility and audience access.
By 2022, micro-influencers with social media presences between 1,000 and 100,000 followers have become a popular influencer category among small businesses.
The appeal of micro-influencers is the strong connection they have with their fans. And fans who frequently engage in posts trust their recommendations. Therefore, the fee for the service will be lower. Most average less than $100 per post.
Employees can be a great source of quality content. They are at the forefront of customer interactions and know the pain points customers experience. You can create your own internal influencer by giving your employees the power and tools to get involved.
Face-to-face event is back!
Lockdowns are a thing of the past and businesses are looking to events to reconnect with their customers. reported that Content Marketing Institute (CMI) and MarketingProfs:
- In 2022 alone, nearly half (49{ea2cba5bdf6fe62bbe85e24807814144a71e77d3ae7311fbc27a008558d1372c}) of the companies surveyed used in-person events to reach an audience.
- Compare that to just 19{ea2cba5bdf6fe62bbe85e24807814144a71e77d3ae7311fbc27a008558d1372c} in 2021.
Email marketing is here
Many people give email marketing a bad reputation. Despite being over 30 years old, it remains a powerful marketing tool. Email marketing gives users more control over what information they send and when.
Email allows you to engage selected segments with targeted content. In email marketing, on average most companies achieve a return on investment (ROI) of $41 for every dollar he spends. To succeed with higher email open rates and engagement, be more creative with your outreach. Resist the urge to use a standard pitch that no one will ever open and see.
video remains precious
The popularity of streaming video in the age of TikTok, Facebook and YouTube is expected to continue through 2023. Live streams allow companies to connect brands and audiences with creatives in real time.
The payoff for businesses is not only that they get a cost-effective tool, but that it also helps them connect with potential prospects and nurture loyal customers.
The barriers to starting a live streaming service for your business are relatively few. All you need is a great idea for a live session and:
- good camera or smart phone
- Internet access
- Ah streaming app.
If you stick to a winning strategy, live streaming can be your most cost-effective and profitable marketing tool.
