A Guide To Building An Authentic And Powerful Personal Brand

Marketing Podcast by Laura Bull

In this episode of the Duct Tape Marketing Podcast, we interview Laura Bull.Laura is Best-selling author and brand strategist specializing in turning people into competitive and sustainable business brands. Her latest book is — From Individual to Empire: A Guide to Building Authentic and Powerful Brands.

Important points:

Laura Bull spent ten years at Sony Music Entertainment, spearheading the development of artists such as Carrie Underwood, Brad Paisley and Johnny Cash. Now she’s helping entrepreneurs discover and capitalize on authentic, competitive brands. Learn more about why we do this and how we can turn entrepreneurs into viable brands.

Questions I ask Laura Bull:

• [1:40] Branding in the music industry has changed dramatically.
• [4:27] One of the weirdest stories of working with an artist in the music industry that you want to share, or who came on the scene but didn’t grow the way you thought it would?
• [6:05] Can you talk about the current state of personal branding and how influencer branding is very different?
• [8:06] What do you think of the idea that people who do great work in influencer marketing have a perspective on what they’re trying to achieve instead of putting their name on all sorts of things?
• [11:40] What is the difference between narrative and storytelling perspectives?
• [13:56] Tell us a little bit about the five frameworks for influencers. Specifically, if I’m a brand and I want to grow my influencers, what should I start thinking about first?
• [18:02] Could you unpack the brand matrix?
• [20:33] Where can people find out more about you and your work?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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